Job Description
Are you ready for an exciting journey? Become a part of a dynamic and impactful marketing team, responsible for driving our digital marketing agenda.
You'll be the subject matter expert for Digital Marketing efforts taking the lead on driving the most impactful campaigns!
We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office/store location and 2 days from home. No relocation assistance is offered for this position.
Core Responsibilities
To lead the digitalisation for the BU Marketing team in Commercial, Communication, Media Planning and Training areas.
To input and co-shape as well as locally deploy the regional Digital strategy in collaboration with a diverse set of regional and collaborators across a Digital ecosystem of owned, earned and paid channels.
Input into budget decisions for digital media channels alongside Brand Manager.
To be the subject matter expert for local digital marketing activations supporting across the teams, develop local execution plans using globally / regionally developed campaigns;
To drive content distribution for LEGO owned digital platforms, while looking for the relevant opportunities with partners’ platforms.
To drive the Digital Marketing measurement & performance analysis against regional Key Performance Indicators and benchmarks.
To suggest low hanging and scalable digital marketing opportunities for BU countries, i.e. in the area of content distribution.
Translate regional innovation opportunities and identify incremental local opportunities.
Do you have what it takes.
Complex digital marketing experience from agency or premium consumer brand, experience working in non-traditional marketing inclusive of influencer, experiential, social commerce, content marketing, digital integration.
High level understanding of global technical platforms in digital world from content distribution and advertising perspective.
Deep understanding of digital channels measurement and ability to connect digital critical metrics with overall marketing and business objectives.
Track record of defining digital strategies and sophisticated digital media eco-systems and its successful roll-out; experience building well-rounded digital marketing plans against bold business plans.
Track record of designing and rolling-out innovative projects in Digital Marketing area.
Drive for results – championing effectiveness and data centricity, bravery to test hypothesis, live a constantly learning
Advanced English language knowledge.
#LI-MD1
Join the global LEGO® team
What’s in it for you? Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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