Join us for a fulfilling career that offers remote work flexibility with the choice to work in Washington, D.C. Enjoy a comprehensive benefits package:
Health, dental, vision, HRA
Short & long-term disability, life insurance
Mental/physical/ergonomic reimbursements
Cell phone and internet support
Professional development funding
24 PTO days + 12 holidays + a Winter Holiday Break
Retirement plans + employer contributions
The Smart Electric Power Alliance (SEPA), a 501(c)(3) organization with over 1,000 members, is dedicated to accelerating the transformation to a carbon-free electricity system. Focused on six critical focus areas including Resilience, Transportation, Energy Storage, Emerging Technology, Policy, and Energy Equity.
SEPA brings together a diverse community of electric power stakeholders committed to driving positive change. By actively shaping the future of the industry, SEPA delivers exceptional value to its extensive membership through comprehensive research, educational initiatives, engaging events, and collaborative projects. SEPA plays a vital role in contributing to the collective efforts towards a carbon-free energy landscape. For more information, please visit www.sepapower.org.
Position
The Director, Marketing plays a pivotal role in advancing SEPA’s brand awareness, audience development, customer journey evolution and performance of the marketing team. This role involves developing and executing marketing strategies that drive engagement and action with a particular focus on supporting revenue-generating initiatives. The Marketing and Communications (MarCom) department includes Communications and Market Intelligence teams. The Director will collaborate with the Communications team to ensure alignment in messaging and storytelling and with Market Intelligence to strengthen SEPA’s analytics and determine the organization’s key differentiators. Collaborating with stakeholders across SEPA, the Director uses data-driven insights to ensure impactful marketing efforts are aligned with SEPA’s objectives. The successful candidate will be a self-starter with tactical and strategic marketing experience who is able to lead and inspire others.
The salary range for this position is $140,000-$160,000 with the target being around $150,000 based on experience.
Strategic Marketing Expertise
- Uphold and enhance SEPA’s brand image and positioning in the clean energy ecosystem through a rebrand process led by the VP, Marketing and Communications and implemented by the marketing team.
- Oversee the marketing team’s management of SEPA’s website, email campaigns, and online advertising to enhance brand awareness, drive customer engagement, and increase member dues and non-dues revenue.
- Prepare and manage the marketing budget in partnership with the marcom team, ensuring maximum ROI on marketing investments.
- Analyze and interpret key metrics to refine marketing strategies. Lead the team’s use of data and potentially AI to drive decision-making and measure the effectiveness of campaigns.
Team and Cross-org Collaboration
- Collaborate with all internal SEPA teams to align marketing strategies with organizational goals and oversee the team’s development, execution, and analysis of marketing campaigns for research publication launches, events, online training, membership, sponsorship, and other non-dues opportunities.
- Participate collaboratively in the annual planning process and bring the customer perspective to the rest of the team.
- Work collaboratively with the Communications and Market Intelligence Directors to ensure brand standards are upheld and integrated across all marketing channels.
- Support the Communications team in creating compelling narratives that resonate with SEPA members and the broader clean energy community.
- Work with the Director, Market Intelligence to monitor market trends, evaluate analytics, conduct competitor analysis, and understand customer behavior to continuously adapt and refine marketing strategies.
- Lead and manage the marketing team, ensuring clear roles, responsibilities, and objectives are set as the team develops and implements marketing campaigns for the organization. Provide mentorship, feedback, and guidance to nurture professional growth.
Tools and Innovation
- In partnership with the Marcom team, oversee relationships with external vendors, agencies, and partners to ensure maximum value and alignment with SEPA objectives.
- Continuously assess and improve the effectiveness of the marketing tools and platforms in use by the team.
- Stay updated with the latest marketing technologies and best practices, and be willing to experiment with new marketing techniques.
- Ensure high quality campaigns are developed and tactics are executed by team members accurately and on time.
Engagement
- Represents SEPA externally by attending and speaking at key industry events to raise SEPA’s visibility and establish credibility for our work.
- Presents research findings and SEPA’s perspectives at conferences and events organized by SEPA, RE+, and external organizations.
- Represents SEPA externally by supporting the team at RE+
- Converts content into various formats working with SEPA’s marketing and communications teams to identify and implement communications strategies. This may include webinars, podcasts, SEPA conference sessions, blogs, infographics, slide decks, industry articles, or other formats as requested.
- Works with SEPA’s marketing and communications teams to publicize findings externally through social media channels.
- Manages and grows the Microgrids Working Group
- Network with other members of the industry to raise awareness about SEPA and recruit them to join as members; works with the membership team on outreach and engagement strategies.
- Provides member support in the form of responding to requests for in-person presentations, workshops, facilitation services, and member-sponsored resilience research or advisory services.
- Serves as project lead for industry convenings and special projects and initiatives as assigned.
- Other tasks as assigned.
Qualifications
- Bachelor’s degree in marketing or equivalent marketing experience with 10+ years of proven increasing responsibility.
- Marketing leadership experience with strong track record of growing awareness and audiences.
- Familiarity with AI, content hubs, agile marketing, transmedia storytelling, and the evolving customer journey.
- Familiarity with Pardot and Salesforce.
- Association budgeting experience a plus.
- Strong written, analytical, and oral communication skills.
- Self-reliant, good problem solver, results oriented. Ability to execute independently and as a member of a team.
- Staff management experience that includes coaching staff, setting clear expectations, adapting to changing conditions, and correcting performance issues.
- Familiarity with the energy and electric utility industry preferred.
Attributes
- Gifted communicator. Exceptional written, oral, interpersonal, and presentation skills.
- Results driven. Ability to monitor key performance metrics and take necessary actions to achieve results.
- Data-driven and results-focused. Actively seeks new knowledge and ideas, and measures influence.
- Skilled project manager. Manages budgets and timelines efficiently, organizes and prioritizes work effectively.
- Proactive and self-motivated. Anticipates challenges and drives projects forward independently.
- Strong attention to detail: Responsible for delivering high-quality work on time.
- Collaborative work-style. Supports and complements the efforts of others, builds consensus, and finds common ground.
Experienced leader. Ability to manage and guide a team, provide feedback on performance, support skill-building and professional development
What’s Attractive to the Right Candidate?
- Your work will help accelerate our nation’s transformation to a carbon-free electricity system.
- You will enjoy working in a collaborative and highly supportive work environment with a great team of trustworthy and approachable colleagues. You will experience a culture driven by these organizational behaviors:
- Adaptability - Be flexible and capable of change to achieve maximum impact.
- Innovation - Drive new understanding & methods to grow ambitiously as an organization and as individuals.
- Comradery - Work hard and have fun.
- Humility - Start with questions, rather than answers. Explore all sides of an issue.
- Ownership - Think and act like owners of SEPA. Hold ourselves and each other accountable for our shared success.
- Transparency - Communicate honestly, frequently, and openly.
Diversity, Equity and Inclusion
SEPA is committed to creating a diverse environment and is an equal opportunity employer. Employment is based on personal capabilities and qualifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other protected class as established by applicable law.
ADA Requirements and Disclaimer
This position description generally indicates the nature and levels of work, knowledge, skills, abilities and other essential functions as covered under the Americans with Disabilities Act expected of an incumbent. This role requires the ability to use standard office equipment and learn new software applications as necessary. This is a largely sedentary role; however, some traveling may be required. This position description is not designed to cover a comprehensive listing of activities, duties or responsibilities required of an incumbent. An incumbent may be asked to perform other duties as required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
