Senior Associate SEO

Forbes Advisor is a new initiative for consumers under the Forbes Marketplace umbrella that provides journalist- and expert-written insights, news and reviews on all things personal finance, health, business, and everyday life decisions.

SEO Strategist :

Expertise.com is seeking a dynamic and results-driven SEO Strategist to grow our offering in the US for legal information and legal services. We need you to help take us to the next level. 

We have big aspirations, and you’ll have all the tools and resources needed at your disposal to make us the #1 organic site in legal topics, including attorney and law firm recommendations as well as law guides across a range of legal practice areas–personal injury, family law, criminal defence, and more.

If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of a seasoned and successful company, then read on:

Responsibilities:

• Report to the SEO Manager for our Legal verticals to build out the editorial roadmaps

• Conduct detailed keyword research to find the most relevant and effective terms/phrases with the highest ROI

• Analyse high performing competitor domains to provide insight and opportunities for future growth

• Optimise current content including title tag and meta description, headers and copy through robust content briefs to improve ranking and internal linking improvements

• Compile backlink analysis to assist SEO team with outreach opportunities

• Analyse existing content for schema and additional Tech SEO  opportunities

• Monitor and analyse overall site performance including rankings and conversion

About You:

• At least 4 years of SEO experience

• Experience with on-page SEO including keyword research, competitive analysis, internal linking and content briefs

• Experience with off-page SEO, you’ve worked on outreach projects before and have sourced relevant external web pages

• You’ve used SEO tools like Ahrefs, SEMRush, GSC and Google Analytics

• Working knowledge of technical SEO elements such as schema, canonicals and site speed

• Have a passion for continued learning and staying up to date on industry news

• Highly organised, with strong attention to detail

• Knowledge and experience with WordPress and other CMS

• Experience within the U.S./UK legal industry preferred but not required

Perks

• Day off on the 3rd Friday of every month (one long weekend each month)
• Monthly Wellness Reimbursement Program to promote health well-being
• Monthly Office Commutation Reimbursement Program
• Paid paternity and maternity leaves
• Group Medical Insurance
• Group Term Life Insurance (2.5X of the CTC)
• Group Personal Accident Insurance (3 X of the CTC)

Any Degree

All your information will be kept confidential according to EEO guidelines.