Volunteer Senior Campaigns & Marketing Lead | The Great Friendship Project

We're thrilled to announce the opening of a Senior Campaigns & Marketing position at The Great Friendship Project, a vital leadership role aimed at steering our marketing efforts to amplify the mission and activities of our organisation.

What difference will you make?

As the Senior Campaigns & Marketing lead at The Great Friendship Project, you will play a critical role in shaping the organisation's future. Your leadership will not only enhance our marketing efforts but also contribute significantly to our mission of creating a lasting positive impact on the lives of young individuals struggling with loneliness.

What are we looking for?

Qualities/Attributes Leadership A strong commitment to the mission of reducing loneliness among young adults, with the ability to inspire and lead a team toward shared goals. Strategic Thinking Proven experience in devising and implementing successful marketing strategies, with the ability to adapt to changing circumstances and priorities. Collaboration Excellent interpersonal skills, with the ability to work collaboratively with diverse teams and stakeholders. Analytical Mindset Proficient in analysing marketing data and using insights to refine strategies and drive continuous improvement. Organisational Skills Highly organised, with the ability to manage multiple projects, prioritise effectively, and meet deadlines.

What will you be doing?

This role provides a unique opportunity to lead a team of passionate volunteers, shape strategic marketing initiatives, and significantly contribute to a cause dedicated to alleviating loneliness among young people. Key Responsibilities Leadership and Team Management Lead and mentor a team of marketing volunteers, ensuring they are motivated, supported, and aligned with the organisation's goals. Provide direction, set expectations, and foster a collaborative environment. Strategic Planning Devise and implement a comprehensive awareness strategy that aligns with the organisation’s mission and long-term objectives. Identify key opportunities, set measurable goals, and adjust plans as necessary to drive engagement and impact. Content Direction Oversee the creation of impactful and mission-driven campaign content across various platforms, ensuring that all content reflects the organisation’s voice, resonates with the target audience, and drives engagement. Campaign Development Lead the development and execution of campaigns, ensuring they are well-coordinated, impactful, and align with the broader organisation's objectives. Cross-Channel Integration Collaborate with other teams to ensure consistent messaging and branding across all marketing channels, including social media, email, and events. Analytics and Insights Regularly review and analyse marketing metrics to assess performance, make data-driven decisions, and optimise strategies for better outcomes.