Marketing Specialist

This is a remote position.

1. Amazon Seller Central Management:
   

   • Oversee and manage all aspects of Amazon Seller Central, including product listings, inventory management, pricing strategies, and order fulfillment.
     
   • Ensure product listings are optimized for visibility and conversion, using relevant keywords, compelling descriptions, and high-quality images.
     

2. Amazon Advertising:
   

   • Develop, implement, and manage Amazon advertising campaigns (PPC, Sponsored Products, Sponsored Brands, etc.) to drive traffic and sales.
     
   • Continuously monitor and analyze ad performance, making data-driven adjustments to improve ROI and achieve business objectives.
     
   • Stay updated on Amazon’s advertising platform changes and best practices to maintain a competitive edge.
     

3. SEO Strategy and Execution:
   

   • Conduct thorough keyword research and implement on-page and off-page SEO strategies to enhance organic search rankings on Amazon and other search engines.
     
   • Monitor and analyze website traffic, user behavior, and SEO performance metrics to identify opportunities for improvement.
     
   • Collaborate with content creators to ensure SEO best practices are applied to product descriptions, blog posts, and other digital content.
     

4. Data Analysis and Reporting:
   

   • Utilize various analytics tools to track and report on key performance indicators (KPIs) for Amazon sales, advertising campaigns, and SEO efforts.
     
   • Provide actionable insights and recommendations based on data analysis to drive continuous improvement and growth.
     

5. Cross-Functional Collaboration:
   

   • Work closely with product development, supply chain, and customer service teams to ensure a seamless and efficient e-commerce operation.
     
   • Collaborate with the marketing team to align Amazon strategies with overall marketing goals and campaigns.
     

6. Market Research and Trend Analysis:
   

   • Conduct regular market research to stay informed about industry trends, competitive landscape, and consumer behavior on Amazon.
     
   • Identify new opportunities for product expansion and growth within the Amazon marketplace.
     

Requirements

• Minimum of 3 years of hands-on experience with Amazon Seller Central, Amazon Advertising, and SEO.
  
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
  
• Proficiency in using Amazon Seller Central, Amazon Advertising Console, and SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
  
• Excellent communication and collaboration skills.
  
• Ability to manage multiple projects and priorities in a fast-paced environment.
  
• Strong attention to detail and a results-oriented mindset.
  

Preferred Qualifications:

• Experience with other e-commerce platforms and digital marketing channels.
  
• Advanced certifications in Amazon Advertising and SEO.
  
• Proven track record of driving significant sales growth on Amazon.
  

• HMO Coverage for eligible locations
  
• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job