Senior Regional and Partner Marketing Manager

Description

Who are we?

Checkmarx is the leader in application security and ensures that enterprises worldwide can secure their application development from code to cloud. Our consolidated platform and services address the needs of enterprises by improving security and reducing TCO, while simultaneously building trust between AppSec, developers, and CISOs. At Checkmarx, we believe it’s not just about finding risk, but remediating it across the entire application footprint and software supply chain with one seamless process for all relevant stakeholders.  

We are honored to serve more than 1,800 customers, which includes 40 percent of all Fortune 100 companies including Siemens, Airbus, SalesForce, Stellantis, Adidas, Wal-Mart and Sanofi. 

What are we looking for?

Checkmarx is seeking a talented Regional and Partner Marketing Manager to join the Americas Marketing team. In this role, you will be responsible for shaping and executing the Americas marketing strategy for Checkmarx, focusing on planning, implementing, and assessing integrated demand generation programs both directly and with partners. We are seeking a dynamic and proactive marketing professional to contribute to the success of our B2B marketing campaigns. 

How will you make an impact?

The selected candidate will play a key role in the development and execution of marketing campaigns and program strategies to drive demand for Checkmarx. This role reports to the Director of Americas Regional & Partner Marketing.

Requirements

What is needed to succeed?

Responsibilities:

1. Collaborate with Americas Sales, Marketing, and Channel teams to gather territory

requirements and develop marketing campaign plans to support regional pipeline, goals, and

objectives.

2. Translate go-to-market strategies and identify opportunities into actionable and measurable

marketing campaigns and programs, including Account-Based Marketing (ABM) tactics.

3. Oversee the Partner Marketing MDF Program in alignment with the partner program.

4. Focus on various marketing tactics, including ABM initiatives, partner marketing, events, social

media, email marketing, webinars, lead tracking, reporting, and continuous optimization.

5. Measure project success against goals, ensuring completion on time and within budget. Report

on opportunity pipeline and relevant metrics, Key Performance Indicators (KPIs), Return on

Investment (ROI), and overall insights.

6. Communicate with the sales team to secure buy-in, understanding, and participation in

marketing campaigns and programs.

7. Provide support for global events when necessary.

8. Research, select, negotiate, and manage vendors and services as required.

Requirements:

1. 4-5 years of experience in B2B campaign creation, with a focus on corporate or field-level

marketing. This should include 1-2 years of experience in a Partner Marketing role.

2. Experience in marketing security software a plus

3. Proven track record of successfully developing integrated campaigns/programs, including ABM

tactics, from inception to completion.

4. Ability to work independently in a fast-paced environment; must be high energy, motivated and

a self-starter

5. Strong strategic and analytical skills, with the ability to leverage data for insights and successful

communication.

6. High proficiency in Salesforce, Hubspot, and/or other CRM/automation tools.

7. Excellent written and oral communication skills.

8.Professional working proficiency in Spanish/ Portuguese is a plus.

9. Willingness to travel up to 25% for industry tradeshows, events, and regional meetings as

needed.

What we have to offer

What we have to offer

• Competitive salary
• Medical, dental, vision, 401(K), and additional incentives
• Culture of community and opportunity to work in a growing organization
• Room for career growth and professional development
• Training and educational opportunities

Checkmarx Inc. is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail requestdisabilityaccomodation@checkmarx.com.

This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.