Associate Director, YouTube Ads

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.

THE ROLE

The Associate Director, YouTube Ads is a full-time position responsible for managing end-to-end paid YouTube ad campaigns for Zeta clients. Responsibilities include overseeing all aspects of YouTube ad campaign pricing, setup & optimization, pacing management, and reporting. You will serve as the primary subject matter expert and point of contact for the advertisers you’re managing. Experience with Google Ads is required. DV360 experience is a plus but not required.

The role requires a combination of hands-on ad management as well as client communication. You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the YouTube advertising ecosystem. You will leverage your experience to position campaigns for success and find creative solutions to problems. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units.

Responsibilities:

• Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager.
• Manage all YouTube ad formats in Google Ads/Google Ads Editor (Bumper, Skippable, Non-skippable) with both Awareness and Conversion Objectives.
• Work with pre-sales teams to provide pricing and recommendations for YouTube campaigns.
• Act as the internal and external POC for live and upcoming campaigns, implement requested changes and ensure client requests are operationalized.
• Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full.

Requirements:

• 3+ years of hands-on experience with all YouTube ad formats and objectives (Awareness, Traffic, and Video Actions).
• Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management.
• Meticulous attention to detail.
• Excellent communication skills.
• Strong quantitative skills.
• BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates).

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $85,000.00 - $100,000.00, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

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