Senior User Acquisition Manager (B2B)

We’re on the hunt for a skilled Senior User Acquisition Manager to join our team and work on our brand. We need someone who’s experienced in B2B marketing and has a solid track record of generating leads through different channels. It’s important that the candidate has a good grasp of B2B unit economics, knows how to conduct A/B tests, and has a knack for targeted social media advertising.

Job Responsibilities

• Develop and implement lead generation strategies for B2B brands.
• Test hypotheses to increase landing page effectiveness.
• Test new lead generation mechanics.
• Analyze the customer acquisition funnel.
• Build an effective omni-channel registration funnel.
• Launch targeted advertising campaigns using 1st and 3rd party data.

Requirements

• Successful lead generation experience for B2B companies.
• Understanding of unit economics and LTV.
• Experience in building acquisition using omni-channel acquisition funnels.
• Successful implementation of tools to increase conversion (lead magnets, lead forms).
• Use of audience search services for advertising campaigns (demandbase, clearbit, apollo).
• Experience with lead generation through Facebook and/or LinkedIn.
• Working with data on current clients: segmentation, enrichment, expansion (LAL), predictive audiences.
• Use of tools for lead segmentation.
• Working with analytics systems (Google Analytics).
• Fluent English language skills.

Benefits

• Remote work format.
• Flexible working hours — we don’t require you to be online or in the office at 09:00 sharp.
• Interesting and ambitious tasks that will take you to the next professional level.
• Learning: seminars, trainings and conferences.
• Corporate English.
• Corporate discounts on hotels and other services.
• Ambitious team of professionals.