Digital Marketing Strategist

Digital Marketing Strategist
Environmental Resources Management, Inc.
Knoxville, TN

ERM is seeking a Digital Marketing Specialist to join our team in Knoxville, TN. This is an excellent career opportunity to work with a global environmental leader and to make a significant impact in successfully implementing ERM’s global strategy.

RESPONSIBILITIES:

• Represent the company to clients in business development, kickoff, and progress meetings;
• Develop ideas for digital strategy and execution, including sites, apps, digital media, social media, email campaigns, and content marketing; Develop and help execute media plans;
• Implement and optimize PPC, Paid Social, Programmatic, and other advertising tactics;
• Develop and help execute content strategy;
• Create intuitive user experiences in the form of annotated site maps, user flows, wireframes and other common UX deliverables;
• Plan and implement all browser/device compatibility, user acceptance, usability and quality assurance testing;
• Analyze campaigns, and recommend tactical changes to maximize campaign performance;
• Ensure that key stakeholders are fully informed of progress and performance;
• Collaborate with internal and external resources to ensure on-time, on-spec, and on-budget delivery of digital products;
• Oversee technical development teams, both in-house and outsourced;
• Assist in pricing and scheduling of more complex digital products and projects;
• Ensure that key stakeholders are fully informed of progress and performance; and
• Digital analytics reporting.
• Partial work from home benefit available.
• Occasional domestic travel required.

REQUIREMENTS:

• 2 years of experience as a Digital Marketing Specialist or related occupation
• Bachelor's degree or foreign equivalent in Advertising, Marketing Communications, Computer Software Engineering or related field
• Experience implementing and optimizing PPC, Paid Social, Programmatic, and other advertising tactics
• Experience developing fully integrated digital marketing plans, with the added knowledge of customer engagement strategy
• Has understanding of HTML, CSS, Bootstrap, WordPress and other digital technologies
• Experience using WordPress, HubSpot and other website and app platforms
• Experience analyzing google analytics and other various digital metrics and reporting
• Experience understanding and implementing marketing automation/lead nurture campaigns
• Digital advertising experience including setting up, running, and optimizing of Google search and display ads, programmatic advertising, and other social and digital advertising platforms
• Experience analyzing and implementing SEO best practices including keyword research and site optimization