Digital Media Manager

We are looking for an experienced and results-driven Digital Media Manager to develop and oversee the execution of our digital marketing strategies, as well as run the day-to-day operation. 

The Digital Media Manager is responsible for planning, optimization, execution, and measurement of cross-channel digital marketing programs to support product, sales and brand awareness initiatives. The Digital Media Manager will manage the budget, set clear campaign objectives and KPIs and monitor the performance of our digital marketing initiatives.  The Digital Media Manager is responsible for the execution of cross-channel digital marketing programs including paid social media, display, Google, and sponsored retailer ecommerce advertising. This individual is a collaborative team player who is experienced in leveraging marketing expertise to optimize marketing plans, budgets, campaigns in alignment with program and business goals. As a data-driven marketer, the manager has demonstrated success managing campaigns to meet desired KPI’s, including return on investment targets. 

What you can bring to the team is strong organization and proven project management skills with the ability to think strategically but work tactically in a dynamic environment.  The ability to successfully operate on a wide range of topics and projects simultaneously.  You should be highly organized, have strong attention to detail, and outstanding time management skills.  Great creativity, communication, and presentation skills are a must.

• Develop comprehensive Digital Media strategies and campaigns that will drive Naterra growth and disrupt existing category leaders.
• Monitor, evaluate, and report on the performance of campaigns to optimize results
• Manage media investment budgets and allocate resources to ensure objectives are met
• Identify best digital channels for optimal efficiency and ROI aligned to business and brand marketing goals
• Collaborate with Marketing to develop and implement successful initiatives
• Develop relationships with third-party vendors to ensure quality of services and consistently keeping Naterra at the forefront of Digital Marketing
• Stay abreast of changes in technology and the digital landscape to ensure competitive advantage
• Leverage category, competitive, and consumer insights to support a continual test and learn approach to elevate marketing campaigns
• Effectively communicates results to a variety of stakeholders on a weekly, monthly, quarterly cadence

• Accredited bachelor's degree in business, marketing, advertising or a related field required
• At least 5 years of digital marketing experience, including vendor partnership marketing, display, social media and SEM
• Experience managing cross-channel marketing planning and execution
• MUST love and be curious about data analytics and how that affects the bottom line
• Start-up DNA: Willing to roll up sleeves, do foundational work and test new approaches. Able to deftly prioritize. Comfortable with ambiguity – unhindered by change and uncertainty and can methodically work through complex problems
• Experience with digital marketing tools and platforms (web analytics, Google, Facebook, Criteo, Quotient, Shopify etc.)
• Familiar with best practices, industry standards, and compliance for using customer data in marketing campaigns
• Ensure campaigns are implemented, tracked correctly, and running optimally through analysis based on pertinent factors (ex: device, demographics, geography, customer segment, etc.) to improve predetermined KPIs
• Reporting experience including pivot tables, campaign specific overviews, targeting overviews etc. (Tableau a plus!)
• Proficient project planning skills to meet deadlines accurately in an environment with overlapping and potentially conflicting priorities
• Ability to analyze complex, evolving situations independently, or as a team member, to arrive at productive, sustainable solutions and predictions
• Advanced knowledge of Microsoft Word, Excel and Power Point