Offer summary
Qualifications:
Minimum 10 years' experience in Performance Marketing or similar field with BSc/BA in Marketing, Strong analytical skills, data-driven approach, proven experience in PPC operations and A/B testing.
Key responsabilities:
- Develop and automate paid marketing operations to improve ROAS and conduct experiments
- Optimize PPC, Paid Social, and retargeting campaigns, perform keyword research and audits
- Stay updated on Search trends, test new channels, and implement scalable campaigns
- Utilize CRM platforms, API integrations, and script automation for ad audience, exclusions, and reporting
- Maintain accurate data pipeline, alert systems, run tests constantly, and leverage tools for automation