Job Title
Senior Analyst, Growth & Content StrategyJob Description
About The Position | Major goals and objectives and location requirements
People.com is seeking a full time Senior SEO/Growth Analyst, who will be working from Wednesday to Sunday, to support our newsroom. Your role involves conducting thorough keyword research for follow-ups, optimizing articles in collaboration with our editorial team, and meticulously tracking content performance against competitors. With 3-5 years in digital marketing and a profound understanding of SEO, Google News, and data visualization tools, you'll be pivotal in enhancing our online presence and audience engagement.
Please note that you will be working from Wednesday to Sunday, 9:00 AM to 5:00 PM EST. This is a full-time position and all candidates must be available to work East Coast hours.
About The Positions Contributions:
Conduct keyword research to identify relevant opportunities for weekend story follow ups or breakouts
Work with editorial teams to optimize stories, including title, meta, and article specific optimizations.
Track the performance of weekend content and make recommendations for improvement relative to competitors.
Track competitors to ID any new creates we have missed or should begin writing asap
The Role’s Minimum Qualifications and Job Requirements
Experience:
3-5 years in a digital marketing role with considerable exposure to SEO and editorial processes
Has experience working with entertainment news, and stays up to date on Hollywood celebrity and entertainment news
Experience working with editorial teams
Program management experience and ability to manage multiple projects
Experience collaborating with cross-functional teams on strategy development and execution
Specific Knowledge, Skills, Certifications and Abilities:
Strong understanding of the latest strategies and tactics in the SEO space
Strong understanding of Google News best practices and optimization strategies
Strong understanding of analytics and data visualization tools, such as Looker, Google Analytics, and Excel/Google Sheets
Excellent verbal and written skills
Excellent presentation skills and knowledge with current presentation software tools
% Travel Required (Approximate): NA
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $75,000.00 - $90,000.00 Remote US: $62,500.00 - $75,000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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