US Marketing Manager (US based- remote)

Tradin Organic is the global front runner in organic ingredients. We offer a full service portfolio based on our unique sourcing, sustainability initiatives and processing & distribution capabilities. We offer a wide range of products from frozen fruit and vegetables, dried fruits, coffee, cocoa, cereals, rice, sugar, soya, pulses, seeds, nuts, oils, fats, fruit concentrates, dairy products, seasonings, sweeteners and more. Every day we continuously strive to introduce new products into the market in order to meet the happiness of our customers. We are a part of Amsterdam Commodities N.V. (Acomo) with headquarters in Rotterdam. Acomo is an international listed company active in the worldwide sourcing, processing, trading, packaging and distribution of natural food products and ingredients. The company is listed at the Amsterdam Stock Exchange (Euronext: ACOMO).

For our US team, we are looking for a Marketing Manager!
This is a remote position within the US.

Marketing Manager US

The Marketing Manager is responsible for the overall coordination of the Marketing function of the Tradin Organic US Division. This position has a deep understanding of marketing strategies and drives business decisions based on data analytics. The Marketing Manager is responsible for developing, implementing and overseeing marketing campaigns that algin with the business goals, and global marketing & communications strategies.

Your responsibilities and objectives:

Strategy:

• Develop and implement Marketing strategies and initiatives aligned with the overall business strategy, and global marketing & communications strategies.
• Manage and optimize marketing campaigns across various channels including digital, social media, email, and traditional media.
• Set up a branding strategy for specific products or product categories. 
• Execute our brand positioning strategy and serving as a brand guardian, ensuring all our outputs align with our corporate identity and brand book.
• Optimize marketing automation and customer relationship management.

• Monitor and report on the effectiveness of marketing campaigns, using data and analytics to drive continuous improvement. 
• Utilize data analytics tools and platforms to track campaign performance and customer engagement.
• Stay up to date with the latest marketing trends and best practices.

• Manage direct e-mail marketing campaigns and social media channels in conjunction with TNL marketing team.
• Write content for our websites, social media, advertisements, press releases, print brochures and other publications.
• Graphic design for digital and print productions, such as product information, sales presentations, advertisements, department and region-specific presentations, etc.
• Takes the lead in design for tradeshows and events, including booth design, brochures, digital screens.

Trademark management:

• Collaborate with legal teams to ensure compliance with trademark laws and regulations.
• Coordinate with external legal counsel on trademark filings, oppositions, and enforcement actions.

Internal communication:

• Lead US internal communications: Use different channels to keep employees informed about the latest developments in our company;

Trade show management:

• Maintain and track budget.
• On-site booth management (including trade show set-up and dismantle and onsite support).

Leadership:

• Effectively manage a team of one marketing specialist, guiding on daily tasks, results, support to help reaching the overall company strategy.
• Manage marketing budgets and allocate resources effectively.