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Lifecycle Marketing Manager

Remote:

Hybrid

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Tallinn (EE)

Offer summary

Qualifications:

Experience leading small to medium teams, Experience in strategic B2B marketing, Experience with lifecycle/email campaigns, Excellent English copywriting skills, Data-driven and customer-centric approach.

Key responsabilities:

Create and oversee lifecycle communication strategy
Co-manage over 5000 automated messages
Analyze communications and optimize performance
Provide analytical visibility of user lifecycle performance
Develop upsell and cross-sell strategies

Bolt Fintech: Finance + Technology Unicorn https://bolt.eu/

1001 - 5000 Employees

HQ: Tallinn

See more Bolt offers

Job description

<gh-intro>
<text>

We’re looking for a Lifecycle Marketing Manager to join our Marketing department.

</text>
</gh-intro>

<gh-about-us>
<title>About us</title>

<text>

With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.

We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, national origin, age, or disability.

Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!

</text>

</gh-about-us>

<gh-role-detail>

<title>About the role</title>

<text>

As a Lifecycle Marketing Manager, you will be responsible for leading the business lifecycle team in efforts to increase acquisition, activation & retention of our Business Admins, Users and Work Profile Users with efficient communications.

The focus of the role will primarily be on making sure there is a solid strategy for the area being led and owning the execution through area team, masterplan and roadmap item’s ROI prioritization.

</text>
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<gh-responsibilities>

<title>Main tasks and responsibilities:</title>

<point>Create and oversee lifecycle communication strategy for the assigned product, while maintaining quarterly roadmaps & project reviews for all stakeholders.</point>
<point>With the help of Lifecycle Marketing Specialists, co-manage over 5000 automated messages in more than 30 countries, including the copy, visuals, and target audiences.</point>
<point>Analyze existing communications and with the help of the specialists, bridge any gaps in performance, either technical reachability or optimization related.</point>
<point>Create analytical visibility of Business Admins, Users and Work Profile User's lifecycle's performance to stakeholders.</point>
<point>Make sure we have a solid upsell and cross-sell strategy and execution in place and ensure we have a positive incremental uplift with automations and yearly boost in each of the countries we are active in</point>
<point>Build and mentor a highly efficient team focused on growth. Foster a healthy environment for professional development.</point>

</bulletpoints>
</gh-responsibilities>

<gh-requirements>

<title>About you:</title>

<point>You have experience in leading a small to medium team of up to 10 people</point>
<point>You have experience in strategic B2B marketing.</point>
<point>You have experience with lifecycle/email campaigns and communicating to wide global audiences.</point>
<point>Your English copywriting skills are excellent.</point>
<point>You have a data-driven and customer-centric approach to tracking and analysing campaign results.</point>
<point>You are good at maths and understanding the technical big picture in relation to automations.</point>

</bulletpoints>
<text>

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
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</gh-requirements>

#LI-Hybrid