Job Details:
Summary:
Customer Analytics & Insights is a foundational pillar of growth at Tyson Foods and is linked closely to Sales, Marketing and Consumer-driven business decisions. WMT Analytics and Insights efforts are grounded in a deep understanding of Business Drivers, Shopper Behavior, competitive intelligence, foresight, innovation sizing, category forecasting, ROIs, Pricing dynamics and more.
Tyson currently holds various roles of Senior Manager and Manager of Analytics & Insights who will be responsible for creating, managing, and communicating business insights gained by synthesizing data from multiple sources.
The Walmart Marketing Analytics & Insights role is primarily responsible for managing multiple categories using various data sources such as Walmart Luminate, IRI, Nielsen, Kantar, Mintel etc. These tools will be used to analyze and interpret information that will help make business decisions. This role will report into the WMT Analytics Lead who then reports into the Vice President of Analytics (part of the Tyson Growth Office). The team member will also maintain a critical consulting and advisory role with senior management across the WMT Sales Team and organization. They will drive best practices in analytics, insights, and build capabilities/talent. They will need to have a proven record of leadership, strategic thinking, and persuasive communication and will be part of the Category Business Leadership team.
This is an in person role based out of Springdale, Arkansas. This role is not eligible for remote or hybrid work
Essential Duties & Responsibilities:
- Be a leader in driving business decisions based on market data, establishing key drivers and providing actionable “call to action” recommendations for growth.
- Work closely with Walmart Sales partners to provide Insights and Analytics to drive business growth through Walmart Luminate.
- Master “story telling” and engaging communication while turning data and information into actionable insights and business recommendations.
- Drive the culture of foresight within the organization to anticipate future momentum of business both short & long term; Be predictive in how business and market share will be impacted in the future.
- Be a leader in solving complex business challenges by collaborating with other cross-functional teams to address business questions.
- Establish KPIs and new capabilities as best practice to measure the impact of New Product Development, Distribution, Velocities and other activations for Innovation Products.
- Champion synthesis of multiple first party and syndicated information and data points such as Luminate, IRI, Nielsen, Technomic, NPD Supply Track, NET, Mintel etc., and translate them into insights to fill the knowledge gap. Foster the culture to leverage data and deliver unique insights.
- Collaborate with cross functional teams such as Sales, Brand Managers, Marketing, and Business Unit Stakeholders to establish alignment on short-term and long-range projections for innovation projects.
- Play a critical role within Analytics & Insights surrounding the complete product life cycle including brand strategy, communication strategy, innovation, product and packaging, in market execution and assessment.
- Represent Tyson Foods’ Analytics & Insights team in professional organizations and meetings.
An ideal candidate would have:
- Education: BA/BS required. Masters preferred.
- Experience: 5+ years of work experience required; 3+ years of experience in consumer research in CPG, preferably both at the agency and manufacturer side.
Special Skills:
- Experience in Luminate, Retail Link, or Walmart Experience
- Strong knowledge of business practices, marketing principles, and retail environment/practices.
- Understand consumer-based market structures (consumer need state landscape).
- Volumetric forecasting, market share forecasting.
- Deep knowledge of Nielsen/IRI POS and Panel household data.
- Data mining with Luminate, IRI, Nielsen, NPD Supply Track, Kantar, Mintel etc. syndicated tools.
- Deep working knowledge of Luminate and other customer data portals.
- Causal analysis and due-to analysis on in-market drivers.
- Understand Pricing architectures, Elasticities, price gaps and optimal price curves.
- Distribution estimates, velocity forecast for innovation estimates.
- Extraction and synthesis of data and information into actionable insights.
- Demonstrated ability to build advocacy for analytics in an organization.
- Digitally experienced with social listening tools and media analytics capabilities.
- Equally comfortable contributing and influencing in group or individual assignments.
- Open-minded, flexible, autonomous, and capable of leading cross-functional discussions.
- Client-side work in CPG preferred.
- Supplier-side research experience a plus.
Relocation Assistance Eligible:
No
Work Shift:
1ST SHIFT (United States of America)
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
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