(Global) Director of Strategic and Product Marketing, Oncology · Lunit USA

"Conquering cancer through AI"

Lunit, a portmanteau of ‘Learning unit,’ is a medical AI software company devoted to providing AI-powered total cancer care.

Lunit's portfolio of AI-powered algorithms can analyze medical images (digital pathology, CT scans, mammograms, chest X-rays, etc) to screen for cancer and guide treatment decisions.

Lunit has 200+ papers/ abstracts published in top journals, 100+ research partners with leading institutions, and multiple FDA-clearances for AI-powered devices.

🗨️ About the Team & Position

• We are seeking a passionate and experienced Director of Strategic and Product Marketing for our Oncology Group to lead the marketing efforts for our groundbreaking AI-powered oncology solutions.
• This role will be responsible for developing and executing marketing strategies and plans that drive growth in both biopharma and clinical segments.
• This position will be a remote role based in the US and will report directly to the Global VP of Product Management and Marketing for Lunit Oncology.
• The ideal candidate will have a deep understanding of the precision oncology market, strong strategic and analytical thinking to develop winning strategies, and the ability to translate complex scientific/ clinical concepts into compelling value propositions and persuasive messaging. If you thrive in a fast-paced start-up environment, enjoy collaborating with diverse groups, and have a proven track record in bringing innovative precision oncology products to market, this is the perfect role for you.
  

🚩 Roles & Responsibilities

• Market Analysis and Strategy Development:
• Conduct thorough market analysis to understand industry trends, competition, and customer needs in the precision oncology and AI-medical device/ diagnostic space
• Develop comprehensive marketing strategies and plans in collaboration with product teams to drive product differentiation and market penetration
• Conduct primary and secondary market research to generate deep insights regarding customer segmentation, driver and barriers to adoption, evidence-generation needs, etc.
• Product Positioning, Messaging, and Content Development:
• Define the positioning of Lunit's oncology products within the market to ensure differentiation and alignment with customer needs
• Craft compelling messaging to effectively communicate the value proposition and applications of our products with both biopharma and clinical segments
• Take complex scientific and clinical data and simplify the insights into persuasive content that resonates with stakeholders
• Go-to-Market Planning and Execution:
• Lead the development of global go-to-market plans, including segmentation, targeting, and pricing strategies
• Collaborate with marcom, business development, sales, and medical affairs to ensure successful product launches
• Sales Enablement and KOL Engagement:
• Work closely with product, marcom, business development, sales, and medical affairs teams to develop effective sales aids, training, and educational materials to support the sales process
•  Collaborate with medical affairs to conduct KOL advisory boards to gain insights into clinical needs and validate product/ go-to-market strategies

Requirements

🎯 Qualifications

• 8+ years of experience in marketing roles, with at least 5 years in strategic or product marketing within the healthcare, biotech, or diagnostic industry
• Bachelor's degree in Marketing, Business, Life Sciences, or a related field (advanced degrees in biology-related fields preferred)
• Proven track record of successfully launching and marketing innovative precision oncology products to biopharma and/ or clinical segments
• Strong understanding of the oncology market, including current trends, challenges, and opportunities
• Excellent communication and presentation skills, with the ability to convey complex scientific concepts and clinical data to diverse audiences
• Strong strategic and analytical skills, with demonstrated success in developing successful marketing strategies and plans that drive business growth
• Demonstrated ability to work effectively in a fast-paced, cross-functional environment
• Ability to travel both domestically and internationally up to 20% of the time

🏅 Preferred Experiences

• MBA or advanced degree in Marketing, Business Administration, or Life Sciences
• Experience marketing AI-powered healthcare solutions or precision oncology products
• Knowledge of biomarkers, companion diagnostics, or immuno-oncology
• Familiarity with regulatory requirements for marketing medical devices or diagnostics
• Experience managing and developing high-performing marketing teams
• Familiarity with working in a ‘start-up’ environment

📝 How to Apply

• CV (resume, free format) submission required

🏃‍♀️ Hiring Process

• Document Screening → Phone Screening → Competency-based Interview → Peer Interview → Culture-fit Interview → Onboarding
• Reference checks may be conducted during the process.

🤝 Work Conditions and Environment

• Work type: full-time
• Working from home (USA)
• Salary: after negotiation

🎸 ETC

• If you misrepresent your experience or education or provide false or fraudulent information in or with your application, it may be grounds for cancellation of the employment.
• We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.
• Lunit USA, Inc. participates in E-Verify. E-Verify electronically compares information entered on the Employment Eligibility Verification, Form I-9, with records contained in Social Security Administration and Department of Homeland Security (DHS) databases. This helps employers verify the identity and employment eligibility of newly hired employees.
  Right to Work Notice.