Socius - Senior Director of SEO

Sr. Director of SEO, Socius Marketing – REMOTE USA

EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/

We are looking for a Senior Director of SEO to focus on our Socius Marketing & Everconnect Products. We are seeking a dynamic and experienced Senior SEO Director to join our team at Socius Marketing. In this role, you will serve as a senior SEO expert, providing subject matter expertise, client leadership, business development, and increased visibility into SEO needs and value across the agency. This is a leadership position within the SEO team. This person manages other SEO and Content managers, ensuring deliverables exceed requirements and contributes to achieving the strategic vision of the agency. This person will also be heavily involved in executive leadership discussions, working cross-functionally with customer success and sales teams to provide the highest level of service possible. This person is responsible for SEO client upsells and maintaining SEO performance and client satisfaction to reduce churn and stay on track with forecasted metrics. As the leading SEO subject matter expert, this person will also be responsible for developing and leading ongoing trainings for internal teams, working with the Product department to improve and enhance our services, and help drive all department initiatives and OKRs.

Socius Marketing is a full-service digital marketing agency offering services to businesses in the Home Improvement / Home Remodeling and Healthcare space. As a division of Evercommerce, our mission is to provide high-quality digital marketing services to help SMBs and Enterprise organizations grow and scale their business. Socius offers website design and management services, SEO strategy, content production, paid media management, creative, social media management, account management, and more.

Responsibilities:

Works on complex client and operational projects that drive increased margin and efficiency. Guides the development and execution of innovative SEO strategies and programs; collaborates with other media channels to provide holistic strategies and holds ultimate accountability for the quality of all SEO deliverables. Manages performance and career development; identifies/leverages staff talent, rewards innovation, provides feedback and coaching.

Client Exposure

May act as a main client contact on an account or subject matter expert on a larger support team.

Examples of Responsibilities:

• Technical SEO audits, help oversee site architecture and website migrations

• Drive enterprise content strategy and perform competitive analysis

• Consult with clients, both new and existing, on SEO implementation, opportunities and scoping of work

• Confidently lead strategic initiatives for clients ranging from small to medium-sized local/regional businesses to enterprise-level companies, while mentoring other SEO team members

• Lead the integration of AI, specifically GPT-4, into SEO strategies

• Manage and mentor a team of SEO professionals, identifying and addressing skill gaps

• Provide expertise in local SEO strategies and opportunities

• Utilize analytics and data to create comprehensive SEO reports and scorecards

• Oversee CRO testing, UX design implementation, and website launches, ensuring optimal SEO performance

Skills and Experience needed for success in this role:

• Bachelor’s degree (BA/BS) from a four-year, accredited college or university. 

• 8-10 years in the development/implementation of SEO strategies

• 5+ years in the digital/interactive marketing and advertising industry with 5+ years in a team leadership role.

• Proven experience in technical SEO, enterprise content strategy, and competitive analysis

• Experience and interest in training team members, penning thought-leadership pieces, and consulting with clients

• Expertise in local SEO content planning, optimization tactics and reporting

• Background in digital PR and link building strategies

• Experience conducting deep content audits with action plans for improving visibility and traffic

• Proficient in analytics and data interpretation for SEO reporting and performance tracking, bonus points for multi-channel reporting

• Familiarity with CRO testing systems, UX design, and scoping CRO improvement projects

• Expert-level presentation skills and deck building to present opportunities for improvement, performance metrics and strategic planning

• Experience leading enterprise-level businesses’ SEO strategies and reporting to C-Level individuals

• Experience managing franchise-level SEO strategies (national brand and local, franchisee level) is a plus, but not required

• Proven experience growing and scaling organic traffic, impressions, leads, revenue etc., for SMBs and Enterprise websites

• Ability to navigate website migrations, provide direction and identify migration issues / fixes

• Excellent communication skills and the ability to collaborate across teams and departments

Where:
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits and Perks:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid

• Continued investment in your professional development through Udemy

• Robust health and wellness benefits, including an annual wellness stipend

• 401k with up to a 4% match and immediate vesting

• Flexible and generous (FTO) time-off

• Employee Stock Purchase Program

• Student Loan Repayment Program

Compensation: The target base compensation for this position is $90,000 to $140,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.