JOB OVERVIEW
We are looking for a skilled Performance Marketer with expertise in Lead Generation for Service Based Businesses (Tradies/Handyman/Builders/Construction Industries ) via Google Paid Ads & Meta Ads with expected skills in keyword research, competitor analysis, A/B testing, conversion tracking and optimisation and basic skills to do landing page edits to help conversions.
The ideal candidate will have hands-on experience with tools like Google Keyword Planner, Google Ads editor,Meta Ads Manager, Google Tag Manager and Basic WordPress editing skills (specifically websites built on Elementor).
ABOUT US
55 KNOTS is not your ordinary on-demand creative agency. We are a crew of Kraken-powered sailors made up of the brightest and wildest minds across the 7 seas! But, we’re not just content about being the greatest. Powered by our secret Kraken Juice, we are now sailing toward our audacious mission: save the oceans by creating disruptive creative impact!
KEY RESPONSIBILITIES
- Conduct keyword research and planning using tools like Google Keyword Planner to identify relevant keywords and optimize website content.
- Optimize landing pages on WordPress websites built on Elementor to improve user experience and increase conversion rates.
- Create andManage Google Ads campaigns, You have hands on experience in but not limited to campaign strategy for lead generation, MaxClick , Max conversions, Manual CPC, Performance max, including the use of Google Ads Editor for efficient campaign management and optimization.
- You know how to improve ad rank by working on landing page, ads copy, keywords used and more…
- Implement conversion tracking using Google Tag Manager to track events and calls, analyze user behavior, and measure campaign effectiveness.
- Collaborate with cross-functional teams to align digital marketing strategies with overall business objectives.
- Stay updated on industry trends and best practices to continually optimize digital marketing efforts and drive results.
QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business, or related field.
- Proven experience in digital marketing with a focus on keyword research, landing page optimization, Google Ads, and conversion tracking.
- Proficiency in using tools like Google Keyword Planner, SEMrush, Spyfu, Adalysis, Optimizr (or similar), WordPress (Elementor), Google Ads Editor, and Google Tag Manager, Meta Ads Manager
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Detail-oriented with strong organizational and time management skills.
- Ability to adapt to a fast-paced, dynamic work environment and prioritize tasks effectively.
Tools & Apps Preferences
- Google Ads Editor
- Asana
- Slack
- Adroll
- Adalysis
- Optimizr
Shift Time
- 9 am – 1 pm AEST
