Offer summary
Qualifications:
Bachelor's degree in Marketing, Communications, Business or related field, 3+ years experience managing advertising campaigns for B2B SaaS businesses.
Key responsabilities:
- Oversee offline acquisition channels, optimize campaigns, and report ROI
- Lead campaign execution, target relevant audiences, and optimize funnels
- Optimize channel strategy, copy, creative, and audience targeting
- Report on campaign performance and make data-driven recommendations
- Diversify media mix by launching new tech vendors and platforms