Senior Content Writer - North America

Job Title 

Job Description

Position Summary

The Senior Content Writer, North America will be the leading writer and editor for our US and Canadian university partnerships. You will take the creative lead on various projects, working closely with designers, videographers, and others to create high quality marketing assets. You will need to be able to adhere to our own in-house brand, as well as understand the market positioning and brand voice of our suite of North American partners.  

Kaplan International Pathways is a global business by nature. This is a full-time, remote position. Many of your colleagues will be in different time zones to you, with the majority based in London. Occasionally, for content-gathering or training, you may be asked to travel both within Canada and abroad. 

Key responsibilities 

• Be the copywriting/editing lead for major projects for our North American partners 

• Serve as the go-to resource for American and Canadian English and guiding UK-based colleagues on US and Canadian terminology, messaging, and tone of voice 

• Writing and editing channel-appropriate copy for digital and print materials 

• Be a guardian of product and grammatical accuracy for content we publish  

• Working closely with the Product Marketing team to ensure our written content matches our product strategies 

• Developing innovative and fresh story ideas and finding compelling new ways to engage with our key audiences 

• Work closely with the Head of Content, North America and the Senior Project Manager to ensure that all content meets approval processes, is delivered on time, and is fit for purpose  

• Working closely with other production teams, including Design and Video, to ensure consistency of assets and quality of output 

• Collaborating thoroughly with the Sales and Admissions teams to ensure market needs and demands are factored into our content and published information 

• A content writer or copywriter with significant commercial writing experience and a strong understanding of higher education in the USA, Canada or both is required for this role.  

Required Qualifications

• Working knowledge of, or direct experience with, Canadian and US higher education 

• A passion for great writing and a knack for storytelling, creativity and strategic thinking skills  

• A strong portfolio of writing for marketing materials across print and digital channels  

• 4+ years of established commercial content writing and editing experience across a range of written assets including brochures, flyers, case studies, blogposts, website pages, press releases, and social media posts 

• Experience with writing for an international audience, combined with strong intercultural sensitivity and awareness 

• Experience with developing and implementing creative briefs 

• Outstanding written English and excellent attention to detail regarding the consistency, loyalty (to brand and house style), grammar, quality, and suitability of copy 

• Superior fact-checking and research skills to ensure factual accuracy of content 

• An understanding of digital content production best practices, and of the principles that drive qualified traffic to websites 

• First-rate communication and team-playing skills, and a natural drive to challenge the status quo 

• Comfortable working independently and as part of a team 

• Ability to prioritize multiple projects simultaneously and meet deadlines 

• A bachelor’s degree 

Desirable Qualifications

• Previous role in the international higher education or student-recruitment sectors 

• Working understanding of the differences between American, Canadian, and British English 

• Experience in international localization and/or writing for multiple audiences/channels 

• Up-to-date knowledge of best practice in UX writing, SEO, and information architecture  

• Experience with developing flat plans and user experiences, and with developing content briefs 

• Familiarity with video scriptwriting for commercial purposes 

• Basic image-editing skills, and experience of working with Adobe InDesign  

• Familiarity with at least one industry-standard CMS (WordPress would be a plus) 

• Demonstrable experience in interpreting and acting on web analytics reports to improve readership metrics 

• Proficiency in a language other than English and/or experience of working or studying abroad 

 Physical Requirements

• Sitting

• Standing

• Walking

• Climbing

• Lifting up to 25+ pounds 

• Pulling

• Pushing

• Carrying

• Grasping

• Reaching

• Bending

• Crawling

• Visual Acuity

• Color Determination

• Speaking

• Listening

• May drive a vehicle

Location

Employee Type

Job Functional Area 

Kaplan lnternational is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you require any adjustments or additional support within the recruitment process, please contact us directly.