Your opportunity:
Join us in creating impact in the blockchain industry! Be part of the change you want to see.
If you are a results-driven and forward-thinking marketing professional with an understanding of the blockchain ecosystem, we invite you to join our team and play a pivotal role in revolutionizing the future of decentralized technology.
Reporting directly to the Product Marketing Manager, we are looking for an accomplished and enthusiastic Product Marketing Specialist with at least 5 years of experience.
As one of the first Product Marketing Specialists at the Cardano Foundation, you will be responsible for driving the successful launch, promotion and adoption of our cutting-edge blockchain products, solutions and services.
Conduct market research and competitive analysis to identify key market trends, target audience needs, and positioning opportunities for Cardano Foundation products, solutions and services.
Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and growth for our products, solutions and services.
Collaborate with cross-functional teams, including product development, marketing and community, to ensure alignment and effective execution of marketing initiatives.
Craft compelling product messaging and positioning that effectively communicates the unique value propositions of our offerings to specific target audiences.
Create engaging marketing collateral, including product sheets, case studies, whitepapers, and presentations, to support sales and marketing efforts.
Oversee the production of marketing content and coordinate its distribution across various channels - including websites, social media, email campaigns, and industry events.
Analyse performance metrics and feedback to measure the effectiveness of marketing strategies and optimize campaigns for maximum impact.
Stay up-to-date with the latest developments in the blockchain industry and proactively identify new marketing opportunities and trends.