Sales Manager Horeca & Bakery Poland

Are you entrepreneurial by nature? Would you like to use your Sales and Managerial experience at a world-class, global leader in dairy and plant-based value-added ingredients and solutions? We are looking for you to join our team in Poland as a Sales Manager!

You would be responsible for the total commercial results in the Polish Horeca & Bakery channel and also for direct management of sales, matrix management of regional channel marketing and finance. You would be translating the FC Professional and H&B Europe strategy to the Polish market and implementing the strategy accordingly. While driving an entrepreneurial mindset, continuous improvement, a fact based (a.o. digital) way of working for a well established relationship management / stakeholder management.

You would also be responsible for the engagement in the full Polish team and positive contribute to the engagement of the full H&B Europe team.

You could contribute as member of the International H&B commercial team to the total performance of H&B division channel and execute the plans in line with the global bakery & horeca marketing campaigns strategically.

What We Ask

You will be successful in the role when you have the following knowledge:

• Academic/Master (WO) level with more than 10 years relevant Commercial B2B experience
• In-depth knowledge of B2B and Foodservice market;
• In-depth knowledge of Sales incl. entrepreneurial and commercial skills, winning mentality, agility, resourcefulness
• Proven relevant experience in complex Project Management
• Proven relevant experience Key Account Management
• Proven knowledge of food industry
• Knowledge of Financial Management & Human Resources Management & Marketing
• Languages: Polish and English verbal and written is a must
  
  
  

Next to knowledge, you have the following competencies & skills

• Result oriented, creative with excellent problem solving, analytical and influencing skills
• Entrepreneurial and commercial skills, winning mentality, agility, resourcefulness
• Pro-active, willing to take ownership
• Excellent inter-personal communication skills incl. questioning and listening
• Negotiation and Value-Based Selling skills
• Able & experiences to work in matrix and network organization with multi-disciplinary approach.
• Analytical and mature financial skills
• Digitally savy
• People management
  
  
  

What We Offer

• Unique company culture of Dutch heritage and international presence
• We offer great work life balance, and competitive salary & benefits package (eg. company car) so you can enjoy it
• Flexible working hours and the ability to work from home
• Diverse training and mentoring programs to help you grow on your own professional journey
• Exceptional support of cross disciplinary movement within the company to broaden your knowledge and growth paths
• A friendly and informal working environment, yet professional team members as sparring partners
• Autonomy and trust to create longer term impact that helps bring better nutrition to the world
  
  
  

Vacancy Description

The following will be your main accountabilities:

Commercial strategy for Horeca and Bakery channel in Poland:

• Co-develop commercial strategy H&B EU, translate and implement commercial strategy for Poland
• Define and meet targets to meet strategy
  
  
  

Drive digital first commercial execution, lead transformation and be an ambassador for other markets and peers:

• Identify new pilots Win line with commercial strategy and digital transformation journey
• Drive new wow: experirmental, data driven
• Implementation of digital concepts such as touchpoint planning, , CRM, customer journey
  
  
  

Drive mental availability and customer preference by preferred partnerships:

• Grow operator penetration & Share of Wallet
• Lead winning partnerships with key strategic customers and market parties
• Revision trade term house: develop & install future proof win-win pricing model and trade terms both direct and indirect
• Secure optimal distribution in market and implement new Route To Market
  
  
  

Innovation:

• Identify and capture market developments and opportunities such as large bakery
• Adapt global launch plan to fit locally
• Launch the cream cheese portfolio in Poland
  
  
  

Compliance:

• Ensure contracting fulfils legal requirements
  
  
  

Continuous Improvement:

• Improve and embed the way of working around the commercial processes
  
  
  

Relationship management:

• Ensure and improve best customer experience (a.o. visits, questions, complaint handling, OTIF-deliveries)
• Align with relevant stakeholders within broader FC-organization (other disciplines, adjacent sales teams)
  
  
  

Fact based:

• Steer on financial parameters (i.e. volume) and on leading strategic KPI’s in line with the companies Agile Commercial Execution model
• Manage the A&P budget
• Drive implementation and improvement of digital tools to support commercial processes (Salesforce)
  
  
  

Leading team:

• Develop and nurture a diverse commercial team
• Attract, grow and retain talent
  
  
  

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.