Paid Ads Analyst - 18604995104

LOOKING FOR FILIPINO CITIZENS BASED IN THE PHILIPPINES!!!

Position: 18604995104 - Paid Ads Analyst
Working Hours/Shift: M-F; must be amenable to work on US Eastern Standard Time
Salary: $1500 USD

About the company:

It is a marketplace for child care built on powerful data systems and backed by a trusted community of parents and providers.

Tasks:

• Collaborate in identifying target audiences and planning media campaigns to align with strategic objectives.
• Propose optimizations based on data analysis to enhance Return on Investment (ROI) and achieve a positive Return on Ad Spend (ROAS).
• Optimize plans and budgets according to the best media mix
• Prepare and adjust advertising schedules as needed to respond to performance data and market conditions.
• Ensure ads are creative and displayed appropriately
• Implement and manage A/B tests to continuously refine ad copy, targeting strategies, and other variables to increase campaign effectiveness.
• Monitor costs and return on investment (ROI)
• Conduct keyword research to identify profitable keywords that align with the company's products and campaign goals.

Requirements

• 4 years of experience as an Ads Analyst, Media Buyer or similar role
• Strong knowledge of and experience with Google Analytics
• Experience with Google & Microsoft Ads especially using their bulk editing tool
• Experience performing keyword research
• Familiarity with media-buying, planning, and research
• Interest in following advertising and media trends
• Excellent communication and writing skills
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills
• BSc/BA in Marketing, Advertising, or related field