Fully remote, Only for LATAM ‼️
Position: Digital Marketing Manager
Salary Range: USD 4000- 5000 / month (based on experience)
Location: Fully remote, Only for LATAM
Working Hours: Full-time EST
Language: Professional proficiency in English level C1 is required.
Type of contract: Independent Contractor Agreement.
About the Company
At Shepherd, we're committed to connecting businesses with skilled and cost-effective talent from the Philippines and Latin America. We tailor our services to match our client's unique business needs, making global recruitment a breeze.
Scope of the Role
The ideal candidate is a go-getter with a startup mentality who is very organized, analytical, and proficient in using AI and new technologies. You will be an expert in SEO, content creation, and social media management, and will play a key role in driving our marketing strategies for growth.
Duties and responsibilities:
● Develop and implement comprehensive digital marketing campaigns, including SEO, SEM,
email, social media, and display advertising.
● Maintain a robust social media presence across all digital channels, ensuring brand consistency
and engagement.
● Measure and report the performance of all digital marketing campaigns, evaluating them against
KPIs and ROI.
● Brainstorm and implement new and creative growth strategies to boost online traffic and sales.
● Collaborate with internal teams to create optimized landing pages and enhance user experience.
● Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple
channels and touchpoints.
● Stay updated with emerging technologies and trends in digital marketing and apply them to
enhance marketing effectiveness.
● Leverage AI tools and techniques to optimize marketing processes and campaigns.
● Develop high-quality, engaging content that drives traffic and converts leads.
● Build and manage strategic relationships with key industry players, agencies, and vendors.
● Oversee and manage the marketing budget, ensuring efficient allocation of resources.
Requirements
● Bachelor’s or Master’s degree in marketing or a related field.
● Proven working experience in digital marketing, with hands-on experience in SEO/SEM
and managing social media campaigns.
● Strong analytical skills and data-driven thinking.
● Experience with A/B and multivariate experiments.
● Familiarity with website analytics tools (e.g., Google Analytics, NetInsight).
● Demonstrable experience leading and managing SEO/SEM, marketing database, email,
social media, and/or display advertising campaigns.
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform, and motivate.
● Experience in optimizing landing pages and user funnels.
● Proficiency in using AI tools to enhance marketing strategies and processes.
● Strong organizational skills and the ability to manage multiple projects simultaneously.
● Startup experience is highly preferred.
