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Digital Marketing Specialist

Remote:

Full Remote

Contract:

Full time

Work from:

India

Offer summary

Qualifications:

Proven SEM experience with PPC campaign management, Proficiency in website analytics, keyword research, and SEO practices.

Key responsabilities:

Understand customer needs, create a marketing strategy, and monitor ad performance
Develop social media and SEO strategies, optimize keywords, and analyze competitor links
Engage with customers on social platforms, ensure brand consistency, and improve reputation

Prayag Health Retailtech: Retail + Technology Startup https://www.prayaghealth.com/

2 - 10 Employees

See more Prayag Health offers

Job description

Company Description

Prayag Health is a US-based digital commerce startup focused on the healthcare vertical with one simple mission: Healthy body and happy soul. We provide a wide range of products for home health care to improve the lives of our customers in the continental United States. We provide competitive salaries and perks in exchange for your valuable expertise and skills to expand and grow our company. This position allows for remote work due to COVID-19 restrictions and the possibility to keep it permanent based on performance.

Job Description

We are looking for an experienced Digital Marketing Specialist to join our platinum team of entrepreneurial, enthusiastic, and caring people. You will be responsible for designing, implementing, and delivering digital marketing programs to kickstart the sale of our products and drive the “rapid’ expansion and growth in the market. You will identify new and exciting opportunities and establish brand awareness. If you are the person who can execute the ambitious goals at one-third resources than the normal, we would like to meet you. To succeed in this role, you must have a growth mindset and be a creative, self-starter, top-notch communicator, and passionate marketer.

Responsibilities

Comprehend categories, products, customers and business goals
Know the persona of customers and understand their needs
Research products and competitors to identify opportunities
Establish a digital marketing strategy across various engagement channels both online and offline and develop a marketing calendar
Identify syndication schedules for editorial calendars for blogs, content, and social media posts
Develop effective paid search strategies to gain market share
Plan, design, launch and optimize various PPC campaigns
Perform keyword research and audience targeting in support with management
Work with web developers and designers to manage integrations and tooling for PPC, social media, etc.
Monitor advertisement budgets and oversee search platform accounts
Track KPIs, analyze web traffic metrics, and provide recommendations and useful reports for management
Maintain partnerships with PPC ad platforms and vendors
Identify click frauds and eliminate it
Ensure the highest possible ROI on ad-spend
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Build a social media strategy through the audience identification, competitive research, benchmarking and messaging including platform strategy
Setup, Review, and Optimize company pages on social media platforms
Establish metrics and goals on customer engagement and intimacy on social media to boost website traffic and gain revenue
Engage with the customer on behalf of the brand and perform soft-sell while managing and improving brand reputation
Collaborate with other stakeholders such as content developer (copywriter), graphics and media designer, and management for consistent brand messaging and best customer experience

Qualifications

Proven SEM experience with PPC campaign management across multiple web and social channels
In-depth experience with website analytics tools such as Google Analytics
Solid understanding of performance marketing, conversion, and online customer acquisition
Expertise in keyword research, data analysis and reporting
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
Strong business acumen and expert communicator
Experience with A/B and multivariate experiments
Basic understanding of HTML, CSS, XML, JavaScript, and web development and industry-leading commerce tools

Education & Certifications