Our client is renowned for their dynamic and innovative approach to online retail, offering a wide range of electronics and technology products through major e-commerce platforms. The company is committed to leveraging cutting-edge marketing strategies to enhance product reach and customer engagement.
Join our client's team, a leading provider in the online retail space, as an Amazon Marketplace Specialist
Key Responsibilities:
Product Listing Optimization
Utilize expertise in the Amazon portal to optimize product listings for maximum visibility and sales.
Conduct keyword research and implement SEO strategies to improve product search rankings.
Optimize product titles, descriptions, and images to enhance product discoverability and conversion rates.
Amazon Advertising Management
Manage Amazon advertising campaigns to increase product visibility and drive sales.
Develop and implement advertising strategies, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Monitor campaign performance and optimize ad placements, targeting, and budget allocation for maximum ROI.
Search Ranking Improvement
Implement strategies to improve product search rankings on Amazon.
Monitor search trends and algorithm updates to stay ahead of the competition and adapt strategies accordingly.
Work with internal teams to optimize product offerings and enhance search relevance.
Competitor Analysis
Conduct regular analysis of competitor listings, pricing, and advertising strategies.
Identify opportunities for differentiation and competitive advantage in the Amazon marketplace.
Requirements:
Amazon Marketplace Expertise
Proven experience in utilizing the Amazon portal to optimize product listings and drive sales.
In-depth knowledge of Amazon's algorithms, search ranking factors, and advertising platforms.
Advertising Skills
Proficiency in managing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Experience in developing and executing advertising strategies to achieve business objectives.
SEO Knowledge
Strong understanding of SEO principles and best practices, particularly as they apply to Amazon product listings.
Ability to conduct keyword research and optimize product content for search visibility.
Analytical Skills
Strong analytical skills with the ability to interpret data and metrics to make informed decisions.
Experience using analytics tools to track and measure campaign performance.
Communication Skills
Excellent verbal and written communication skills.
Ability to effectively communicate strategies, insights, and recommendations to internal teams and stakeholders.
Preferred Attributes:
E-commerce Experience
Experience working in e-commerce or retail industries, particularly with a focus on the Amazon marketplace.
Familiarity with other e-commerce platforms and marketplaces.
Creative Thinking
Creative mindset with the ability to develop innovative strategies to optimize product listings and drive sales.
Ability to think outside the box and identify new growth opportunities.
Adaptability
Flexibility to adapt to changing marketplace dynamics and algorithm updates.
Willingness to continuously learn and stay updated on industry trends and best practices.
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