Offer summary
Qualifications:
Bachelor's degree in Marketing, Business Administration, Data Science, or related field., At least 5 years of experience working with Salesforce (SFDC) and Pardot platforms..
Key responsabilities:
- Manage data integrity and integration within Salesforce and Pardot platforms.
- Utilize analytics tools to generate insights, deliver reports, and conduct ad-hoc analysis.
- Design and optimize marketing automation workflows, personalize communications, and monitor processes.
- Collaborate with teams for audience segmentation, implement targeting strategies, and evaluate performance feedback.
- Identify optimization opportunities, conduct A/B testing, stay updated on industry trends for continuous improvement.