Performance Paid Media Manager

Job Title

Job Description

Performance Paid Media Manager

EXCITING OPPORTUNITY – ready to bring your expertise and challenge yourself to raise the bar? 

So, who are we?

Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves. We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences. We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries?

Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together!

Your role in the team

As a Performance Paid Media Manager, you will be responsible for planning, implementing, managing, and optimizing paid search campaigns across various platforms such as Google Ads, Bing Ads. The ideal candidate will have a deep understanding of paid search strategies, keyword research, campaign optimization, and performance analysis. You will play a crucial role in maximizing our return on investment (ROI) and achieving our business objectives through effective paid search strategies.

What you’ll do:

Strategy Development:

• Develop and execute comprehensive paid search strategies aligned with business objectives (including PMAX, lead gen), campaign structure, keyword targeting, ad copy, and bid management.
• Perform regular keyword research and analysis to identify new keyword opportunities and refine keyword lists.
• Stay updated on industry trends, best practices, and algorithm updates to continually refine and improve strategies.

Campaign Management:

• Create, launch, and manage paid search campaigns ensuring they are properly structured and optimized for maximum performance.
• Regularly review and optimize campaign budgets, bids, and targeting settings to maximize ROI.
• Monitor keyword performance and adjust bidding based on performance data.
• Perform A/B testing on ad copy, landing pages to improve performance and optimize conversion rates.

Ad Copywriting and Creative Development:

• Write compelling ad copy tailored to specific audience segments and campaign objectives.
• Collaborate with the creative team to develop ad creatives that drive engagement and conversions.
• Conduct ad copy testing to identify the most effective messaging and creative elements.

Performance Analysis and Reporting:

• Utilize analytics tools (e.g., SA360, Google Data Studio…) to analyse campaign performance and provide actionable insights.
• Monitor & report on campaign performance, including click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
• Identify opportunities for improvement and implement strategies to enhance campaign performance.

Team Collaboration:

• Collaborate with cross-functional teams, including marketing, product, and analytics, to align paid search strategies with broader marketing and business objectives.

Communicate effectively with internal stakeholders to ensure alignment and understanding of paid search initiatives.

Who we’re looking for

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you. We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role:

• 3+ years of experience in paid search marketing, with a focus on campaign management (Performance Max) and innovation (Google Ads Script, AI).
• Proven track record of scaling successfully paid search campaigns in multiple territories with demonstrated results in improving ROI and exceeding KPIs.
• Full professional proficiency in English and at best Spanish. Any other European language would be a plus.
• Deep understanding of Google Ads and Bing Ads. Working experience with other platforms would be an advantage.
• Strong analytical skills, and the ability to interpret data and draw actionable insights.
• Strong communication and stakeholder management skills, with the ability to work effectively with cross-functional teams.
• Bachelor’s degree in marketing, Social Media/Paid Media, Communication, Business, Economics, Administration, or related field would be an advantage.
• Google Ads certification is preferred.

How you’ll grow:

When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way. And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride

The perks

It really is more than a job. We’ll recognise your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.

• Competitive salary
• Private medical cover for you and your children
• Contribution to gym memberships
• Accident insurance provided by the Company
• Annual medical check provided by the Company
• Comprehensive global and local onboarding process – to the company and to your role
• Unlimited access to LinkedIn Learning Platform
• Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with annual budget for organizing events & projects that foster an open, diverse and inclusive culture
• Option to participate and create ESG initiatives based on IG Brighter Future Fund
• 2additional days off a year for voluntary work
• 1 additional day off to celebrate your Birthday 😊

Currently

• Home office equipment reimbursement
• Flexible working hours and work-from-home opportunities
• We work in hybrid working model: 2 days at the office and 3 from home. 

Where you’ll work

We follow a hybrid working model; we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you’ll be welcomed into a diverse and inclusive workforce with a lot of creative energy. Ask our employees what their favourite thing is about working at IG, and you’ll hear an echo of ‘our culture’! That’s because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity – can bring a fresh perspective or new skill to our business. That’s why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy. So, if you’re keen to connect with our values, and lead the charge on innovation, you know what to do- Apply now!

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