Are you ready to take customer engagement to new heights? Join us as our Senior Customer Marketing Manager.

Are you a marketing expert with a passion for creating unforgettable experiences? Do you enjoy turning ideas into action, driving engagement, and fueling growth? If so, we have the perfect opportunity for you!

As a Customer Marketing Manager, you will be responsible for leading dynamic marketing campaigns to increase awareness, expand services, retain accounts, and engage existing customers. This role involves developing strategies for cross-selling,

upselling, and customer retention, as well as influencing teams to support growth and implementing campaigns and programs to target customers at various stages of their journey with Saviynt.

Join us on this thrilling journey as we redefine the future of customer marketing.

Here, your ideas will soar, your creativity will thrive, and your impact will be felt far

and wide.

Together, let's write the next chapter of success for our company, one electrifying campaign at a time.

Are you ready to unleash your potential? The stage is set. The spotlight is yours. Let's make magic happen!

Responsibilities:

Build and execute effective campaigns and programs to promote cross-selling opportunities and maximize revenue from existing customers

Work closely with various teams, including sales, product marketing, management, and customer success, to identify customer needs and drive incremental sales through targeted cross-selling initiatives

Analyze customer data and drive actionable insights using customer segmentation, behavior analysis, and other data-driven techniques to identify cross-selling opportunities and tailor/personalize marketing initiatives accordingly

Execute integrated marketing campaigns that promote cross-selling opportunities to high intent and verticals

Develop compelling marketing messages, content, and offers that resonate with target customers

Leverage various marketing channels, such as email, social media, website, and direct mail, to reach customers effectively

Utilize customer data and analytics to identify patterns, trends, and opportunities for cross-selling

Analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns for improved results

Work closely with marketing and sales teams to understand customer needs and align cross-selling efforts with sales objectives

Monitor and analyze campaign performance metrics, customer feedback, and market trends to identify areas for optimization

Conduct A/B tests, implement data-driven improvements, and iterate on cross-selling strategies to drive better results

Successful experience with account-based marketing

Strong analytics experience focused on developing results-driven demand-generation campaigns that are aligned with the customer journey and next best use case

Track performance metrics and continuously optimize.

Qualifications:

Strong understanding of cross-selling techniques and strategies

Ability to execute effective cross-selling campaigns based on customer behavior, preferences, and segmentation

Proficiency in analyzing customer data and driving actionable insights

Experience in leveraging customer segmentation, behavior analysis, and data-driven techniques to identify cross-selling opportunities

Ability to design and execute integrated marketing campaigns that promote cross-selling opportunities

Proficiency in developing compelling marketing messages, content, and offers that resonate with target customers

Familiarity with various marketing channels, such as email, social media, website, and direct mail

Proficiency in utilizing customer data and analytics to identify patterns, trends, and opportunities for cross-selling

Ability to analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns

Strong collaboration skills with sales and customer success teams

Continuous optimization mindset, including monitoring and analyzing campaign performance metrics, customer feedback, and market trends

Experience with account-based marketing and leveraging modern martech stack including Salesforce, 6sense/Demandbase, advocacy platforms,

Hubspot/Marketo, and content strategy for website personalization

Strong analytics experience focused on developing results-driven demand-generation campaigns aligned with the customer journey and next best use case

Ability to track performance metrics and continuously optimize campaigns.

Manager, Customer Marketing

Offer summary

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