Digital Marketing Specialist

We are looking for an experienced and result-driven Digital Marketing Specialist to join our marketing team. As a Digital Marketing specialist, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you.

Ultimately, you should be able to effectively connect our brand with our online customers.

Your Responsibilities

• Plan and execute all digital marketing, including SEO/PPC (SEM), guest posts, influencer outreach, email, social media (Organic and Paid) and display advertising campaigns
• Budget management and optimizing campaign to ensure maximum ROI
• Design, build and maintain our social media presence. Plan and execute social media calendar for the year.
• Experience in Managing AdWords Campaigns, LinkedIn Ads, Facebook Ads
• Experience in executing social media organic activities like LinkedIn group posting, Facebook group posting, creating LinkedIn events and social media influencer outreach campaigns.
• SEO On-page, Creating Backlinks, Keyword Gap Analysis and Competitor Research
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies. Collaborate with designers, and the content team to improve landing page user experience.
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Tracking daily, weekly & monthly KPI's to identify opportunities for improvement
• In-depth knowledge of tools such as Semrush, Adwords, Search Console Google Analytics
  
  

Skill Sets/Experience We Require

• Working with companies offering trainings related to Cyber Security, Cisco, Adobe, Autodesk, Project Management (PMI)…etc is an added advantage.
• Experience in a B2B digital marketing role in a technology company or digital marketing agency
• Strong communication and presentation skills.
• Demonstrable experience leading and managing SEO/PPC (SEM), guest posts, influencer outreach, email, social media (Organic and Paid) and display advertising campaigns
• Proven ability in identifying the right target audiences and crafting digital campaigns for generating leads and revenue
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments is an added advantage
• Solid knowledge of website analytics tools (e.g., Google Analytics, Search Console SEMRUSH…etc)
• Team-oriented professional and collaborative attitude.
• Data-driven decision-making is based on consistent testing, reporting, and tracking.
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Instagram & YouTube, adapting content to suit different channels. Updating and posting our social media accounts on various platforms regularly