Director, Product Marketing

Description

As the #1 advisor for developing and empowering people to deliver the highest quality care, HealthStream’s brands include best-in-class apps, software, and specialized solutions. Over the last 30+ years, our Company has remained committed to solving big problems and growing into new product lines. We are constantly innovating and finding new ways to positively impact healthcare organizations. 

What does our values-based culture offer you? 

• A collaborative work environment 

• A mission-oriented mindset 

• Work-from-home flexibility 

• A chance to grow your career 

All our HealthStreamers share a common vision: to improve the quality of healthcare by developing the people who deliver care. For over 30 years, we have remained committed to providing effective solutions through innovation and constant growth. Today, we offer a unified suite of products to streamline scheduling, credentialing, training and learning management, workforce development, and other key areas in the healthcare industry. We provide recurring value and, as a HealthStreamer, you will be at the forefront of healthcare technology innovation! 

We offer work-from-home flexibility as part of our hybrid workplace policy. Our three Resource Centers (located in Nashville, TN; Boulder, CO; and San Diego, CA) are available for scheduled in-person events or assigned workspaces for those who want to work in the office. Remote team members also have access to flexible space scheduling for occasional use.   

We encourage collaboration and commit to growth for our entire team. Our thriving culture allows our team members to continuously solve big problems, and we value these contributions. If you want to work for a company committed to its values and vision, HealthStream is the place for you! 

We make sure patients receive competent care from qualified people. As a HealthStream team member, you would help this vision come to life. We pride ourselves on being a community where you can both build your career and take time away to fulfill your life goals and commitments. 

Your Role As a HealthStreamer 

Position Summary

The Director of Product Marketing plays a key role in the creation and execution of go-to-market strategies and campaigns related to HealthStream’s products and services. The Director of Product Marketing will report directly to the VP of Product Marketing with a dotted line to the business unit leaders (VPs, SVPs). Together, they will collaborate with Product Management, Sales, Customer Success, Implementations, Creative, and others, to facilitate strategic alignment and make sure new business goals are met by demonstrating how HealthStream’s products deliver value. The Director of Product Marketing will also serve on their business units leadership team as the voice of marketing to help discuss, guide, and implement strategic initiatives.

In this role, you will oversee and own all functions and initiatives related to marketing for your business unit including: go-to-market plans, marketing budgets, team performance, achieving KPI’s, messaging and positioning, buyer and market insights, and overall marketing strategies.  This highly strategic and exciting opportunity focuses on our clinical development and clinical programs portfolios.  We are looking for a dynamic leader with a proven track record of building and managing high performing teams. 

Essential Duties and Responsibilities

You will be responsible for adhering to all HeathStream security policies, procedures, and assigned training.

• Be a growth hacker that develops strategic marketing plans resulting in leads, pipeline and NOV for your business unit.

• Develop and execute the go-to-market strategies for HealthStream’s clinical development portfolio ensuring market fit.

• Assist the VP of Product Marketing in strategically creating competitive positioning and messaging standards for all products and solutions in your business unit. 

• Hire, train, and lead a team of top performing product marketers.

• Be the subject matter expert for your customers’ journey and how to optimize communications to create good experiences. 

• Conduct market research and customer calls to gain valuable insights on the competitive landscape, buyer personas, and product needs

• Be the primary decision maker for marketing direction and strategy for the clinical portfolio.

• Create and maintain a standard of excellence from your team. 

• Collaborate with Product Managers, Sales Associates and other cross functional teams to establish strategic direction and be able to influence key stakeholders.

• Understand digital marketing best practices within your planning and help direct the demand marketing team to maximize fulfillment for all marketing campaigns.

• Drive sales enablement by creating sales assets and tools, assist in training and product certifications, and help sales understand how to communicate the value of our products.

• Leverage data to gather strategic insights and report results on all marketing campaigns to stakeholders. 

• Drive accountability and results for the marketing teams KPI’s and overall performance.

• Be an expert storyteller that creates clear messaging, positioning, and value propositions.

• Use business intelligence tools (i.e.. Pardot, SalesForce, Google Analytics) to present and review results with senior management, adjust budgets and adapt campaign tactics to optimize delivery of qualified leads.

• Manage all collateral materials in support of the entire product solution set.

• Assist the VP of Product Marketing in marketing best practices including processes, planning, training, technology, and more.

• Ability to make decisions and influence stakeholders independently. 

Qualifications

What You Will Need to be Successful

Education, Experience and Knowledge Required

• A minimum of 8+ years’ experience in B2B marketing or SaaS based company or comparable experience.

• A proven track record of developing go to market strategies that achieve results and goals.

• Experience with marketing automation platforms and CRM systems (e.g., Salesforce).  

• Hands on digital marketing experience is highly desired

• Deep understanding of analytics and how to get actionable insights

• Minimum of 3+ years of leading a team with direct reports.

• Degree in marketing, communications or related field preferred.

• Some Healthcare experience or agency experience preferred but not required for the right candidate. 

Skills and Abilities Required

• This candidate must possess superior verbal and written communication skills.

• A strong storyteller than can think of creative solutions in multiple content disciplines.

• Strong computer skills are critical.

• Strong writing and speaking skills

• A dynamic leader that isn’t afraid to step in and help when needed

• Excellent organizational skills with a proven record of managing multiple projects simultaneously and an attention to detailed.

• An energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership is the perfect candidate.

• The ability to manage relationships internally and externally is expected.

• A team player that is willing to jump in and help when needed.

Benefits 

HealthStream offers a comprehensive benefits package to eligible employees, including: 

• Medical, Dental and Vision insurance 

• Paid Time Off 

• Parental Leave 

• 401k and Roth 

• Flexible Spending Account 

• Health Savings Account 

• Life Insurance 

• Short- and Long-Term Disability 

• Medical Bridge Insurance 

• Critical Illness Insurance 

• Accident Insurance 

• Identity Protection 

• Legal Protection 

• Pet Insurance 

• Employee Assistance Program 

• Fitness Reimbursement 

If you have a passion for improving healthcare outcomes and empowering healthcare workers, come join the HealthStream team! We hope you join us and be a HealthStreamer!