Marketing Manager, Product

Description

As the #1 advisor for developing and empowering people to deliver the highest quality care, HealthStream’s brands include best-in-class apps, software, and specialized solutions. Over the last 30+ years, our Company has remained committed to solving big problems and growing into new product lines. We are constantly innovating and finding new ways to positively impact healthcare organizations. 

What does our values-based culture offer you? 

• A collaborative work environment 

• A mission-oriented mindset 

• Work-from-home flexibility 

• A chance to grow your career 

All our HealthStreamers share a common vision: to improve the quality of healthcare by developing the people who deliver care. For over 30 years, we have remained committed to providing effective solutions through innovation and constant growth. Today, we offer a unified suite of products to streamline scheduling, credentialing, training and learning management, workforce development, and other key areas in the healthcare industry. We provide recurring value and, as a HealthStreamer, you will be at the forefront of healthcare technology innovation! 

We offer work-from-home flexibility as part of our hybrid workplace policy. Our three Resource Centers (located in Nashville, TN; Boulder, CO; and San Diego, CA) are available for scheduled in-person events or assigned workspaces for those who want to work in the office. Remote team members also have access to flexible space scheduling for occasional use.   

We encourage collaboration and commit to growth for our entire team. Our thriving culture allows our team members to continuously solve big problems, and we value these contributions. If you want to work for a company committed to its values and vision, HealthStream is the place for you! 

We make sure patients receive competent care from qualified people. As a HealthStream team member, you would help this vision come to life. We pride ourselves on being a community where you can both build your career and take time away to fulfill your life goals and commitments. 

Your Role As a HealthStreamer 

Position Summary

Are you looking to use your marketing skills in a role that's both challenging and exciting? At HealthStream, the work you do helps to ensure that those providing care are set up for success.

The Platform solutions marketing team is looking for a dynamic marketer who is ready to take on the challenge of a growing PaaS. At HealthStream, we are passionate about improving patient care by developing the people who deliver care. We work side by side with healthcare organizations to ensure that their people are confident, compliant and credentialed according to the highest possible standards.

The healthcare industry consistently experiences new challenges, and care outcome is dependent on a confident and competent workforce. That is where you come in! We are looking for an eager, hardworking, data driven marketer and passionate storyteller that will help us launch and position our products and services.

The Product Marketing Manager (PMM) plays a key role in the creation and execution of go-to-market strategies and campaigns related to HealthStream's products and services. The PMM will report directly to the AVP of Marketing for the Platform Business line. Together, they will collaborate with Product Management, Sales, Customer Service, Implementations, Creative, and others, to facilitate strategic alignment and make sure new business goals are met by demonstrating how HealthStream's products deliver value.

The PMM is expected to assist in developing, managing and executing all marketing initiatives including but not limited to: marketing plans, helping manage product-specific marketing budgets and marketing campaigns, including but not limited to: email, SEM/SEO, social, advertising, digital initiatives, ABM, content, and webinars. Additionally, you will assist in sales enablement by helping create and manage all sales collateral materials and tools needed to support the sales teams.

Essential Duties and Responsibilities

You will be responsible for adhering to all HeathStream security policies, procedures, and assigned training.

• Develop and execute the go-to-market strategies for HealthStream's platform products.

• Be the subject matter expert about your customers journey and how to optimize communications to create good experiences.

• Collaborate with Product Managers, Sales Associates and other cross functional teams to establish strategic direction and be able to influence key stakeholders.

• Assist in sales enablement by creating sales assets and tools, as well as emphasize how to communicate the value of our products.

• Create and track KPI's and leverage data to gather strategic insights and report results on all marketing campaigns.

• Play a key role in the development and execution of marketing initiatives for your product portfolio. 

• Contribute to creating, editing and deploying product marketing content that supports the strategic positioning and messaging to ensure consistency.

• Use business intelligence tools (i.e.. Pardot, SalesForce, Google Analytics, Grammarly, AI Tools like Jasper) to present and review results with senior management, adjust budgets and adapt campaign tactics to optimize delivery of qualified leads.

• Collaborate with the entire marketing department to speak to a One HealthStream message 

• Manage all collateral materials in support of the entire product solution set.

• Ability to make decisions independently.

Qualifications

What You Will Need to be Successful

Education, Experience and Knowledge Required

• A mandatory minimum of 5 years' experience in B2B marketing, SaaS or PaaS based company.

• Experience using Pardot/Mar Tech.

• Have or willing to obtain Google Analytics Certification so that we can ensure were focusing on data-driven results.

• Degree in marketing, communications or related field preferred.

• Some Healthcare experience or agency experience preferred but not required.

• Knowledge of the platform space in Healthcare.

Skills and Abilities Required

• This candidate must possess superior verbal and written communication skills.

• Strong computer skills are critical.

• Excellent organizational skills with a proven record of managing multiple projects simultaneously and an attention to detailed.

• An energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership is the perfect candidate.

• The ability to manage relationships internally and externally is expected.

• A team player that is willing and eager to jump in and help when needed.

Benefits 

HealthStream offers a comprehensive benefits package to eligible employees, including: 

• Medical, Dental and Vision insurance 

• Paid Time Off 

• Parental Leave 

• 401k and Roth 

• Flexible Spending Account 

• Health Savings Account 

• Life Insurance 

• Short- and Long-Term Disability 

• Medical Bridge Insurance 

• Critical Illness Insurance 

• Accident Insurance 

• Identity Protection 

• Legal Protection 

• Pet Insurance 

• Employee Assistance Program 

• Fitness Reimbursement 

If you have a passion for improving healthcare outcomes and empowering healthcare workers, come join the HealthStream team! We hope you join us and be a HealthStreamer!