Google Ads Specialist

Responsibilities • Execute and manage Google ad activities including auditing, forecasting, optimizing, budgeting, campaign creation, testing and reporting for multiple clients • Handle keyword bidding • Perform advanced research and analysis on search, display, YT and PMax performance metrics • Monitor and evaluate key performance indicators, including ROAS, click-through rates, conversion rates and overall sales performance • Collaborate with Account Managers to align Google strategies and optimizations with overarching campaign objectives • Track campaigns and present findings and recommendations for clients

Qualifications • At least 3+ years of experience • Proven experience in Google Ads campaign creation and management • Strong understanding of Google Ads, including keyword research, ad creation, and bid management • Experience with A/B testing and ad optimization • Analytical mindset with the ability to derive insights from data • Excellent written and verbal communication skills • Strong project management and organizational abilities.

Preferred Skills • Google Ads certification • Experience with Google Tag Manager • Proficiency in data analysis tools and techniques • Familiarity with marketing analytics tools (e.g., Google Analytics) • Comfortable using Slack for client communication. • Staying updated on industry best practices and emerging tactics