Department: Growth
Employment Type: Full Time
Location: Remote - United States
Reporting To: Isabel Plana
Description
Mechanism is an early-stage venture studio that partners with entrepreneurs to launch and scale ambitious companies.
In our model, we work to identify and validate opportunities before creating every business. We then provide the growth expertise to gain early traction as well as the business support to establish positive unit economics, profitability, and scale.
In addition to investment and strategic guidance, we offer extensive operational support for our startups in critical areas, including Growth, Product, Operations, People, Finance, and Legal. Our in-house experts are at the top of their fields and are here to provide world-class support and expertise in helping our startups get off the ground and scale.
As a team, we have deep expertise across growth marketing, and it's a fundamental part of our company-wide culture. When it comes to launching and scaling companies, we don't guess. We engineer.
Our success rate of getting companies profitable is 100%, and our team has a track record of investing in and cofounding multiple companies with $100M+ revenue.
Position Description
Mechanism is seeking a Performance Marketing Lead to lead and oversee the paid customer acquisition efforts across multiple high-growth startups in our portfolio. As the Team Lead, you will be responsible for the strategic direction, operations, and reporting of all paid media accounts, working closely with our Paid Media Manager and other team members to drive customer acquisition and profit growth.
We are looking for an analytical and results-driven marketing expert with a strong track record of success in driving growth through paid media channels. In addition to being a hands-on marketer, you will be a proven leader who thinks strategically about paid media in an AI world. You will guide the team to be successful in this quickly evolving environment and actively drive initiatives to uplevel the team using AI. You will have a passion for entrepreneurship, a hunger for engineering growth, and be committed to continuous learning and improvement.
Your ability to analyze data and develop and execute strategies will be crucial to success in this role. You will work closely with CEOs and other stakeholders to ensure that all paid media campaigns are aligned with their overall business objectives, and you will be responsible for delivering measurable results against KPIs. You will also collaborate with the SEO, partnerships, and lifecycle team leads to develop integrated marketing campaigns that drive growth across all channels.
The ideal candidate will have experience in managing and developing high-performance marketing teams and a deep understanding of the latest trends and best practices in paid media. If you are a strategic thinker with a passion for growth and a track record of success, we encourage you to apply for this exciting opportunity to lead a dynamic and fast-paced team.
The role will report directly to Mechanism's Chief Growth Officer.
Key Responsibilities
- You will take full ownership of managing multiple PPC campaigns for various portfolio companies, owning strategy, operations, and reporting. You will further manage and provide strategic and operational guidance to your team on the accounts they own.
- You will create, optimize, and scale campaigns across various paid media channels, mainly Google and Meta. This will involve optimizing across auto-bidding algorithms, creative testing, keyword match types, and audience targeting to improve campaign performance.
- You will test new relevant ad inventory for our companies and develop our best practices for these flows (e.g., TikTok marketing).
- You will explore opportunities to leverage AI and implement these to uplevel campaign set-up and management, creative testing, and the team's operational efficiency.
- You will be responsible for structuring, running, and reporting on A/B tests to scale campaigns and optimize spend efficiency. Your ability to effectively structure tests and analyze the results will be key in making data-driven recommendations and fostering a culture of continuous learning.
- You will monitor daily performance of your brands and provide weekly reports to the CEOs on how you are tracking against the brands' growth goals. You will use this information to identify and recommend actionable opportunities for improvement.
- You will stay up-to-date on industry and competitor trends, and use this information to evaluate the performance of your own brands against the market.
- You should be comfortable making recommendations in ambiguous environments with incomplete or unclear information. You should be open to evolving your thinking and recommendations as you collect more data.
- You will confidently educate portfolio company CEOs on paid media and effectively communicate the reasoning behind your strategy recommendations and findings.
Skills, Knowledge And Expertise
Who You Are
- You are an engineer and overachiever who loves growth, building systems, and solving hard problems in the zero-to-one stage.
- You have a strong analytical mindset and love working with data and analytics to inform your decision-making. You believe that data-driven insights are key to making the best decisions and prioritize them over intuition.
- You're able to design and implement campaigns that effectively target the right audience with the right messaging, resulting in increased user engagement and conversion rates. Your experience includes a deep understanding of the mechanics of PPC campaigns, including bid management, audience testing, creative asset building, and auto-bidding strategies.
- You thrive in a high-velocity, outcome-oriented environment. You can simplify complicated concepts and foster an environment of efficiency, learning, and fun.
- You should be comfortable making recommendations in ambiguous environments with incomplete or unclear information. You should be open to evolving your thinking and recommendations as you collect more data.
- You have the ability to seamlessly context-switch between portfolio companies in order to develop and execute on performance strategies that meet each company's needs.
- You have excellent verbal and written communication skills and can effectively communicate with CEOs and stakeholders. You tailor your communications to the appropriate audience, ensuring that your messages are clear, concise, and impactful.
- You treat feedback as a gift, are highly coachable, and have a deep desire to become world-class in your field. You are deeply invested in helping your teammates, and reports do the same and are comfortable in providing kind and constructive feedback.
What You'll Bring
- 4+ years of strategic and operational experience scaling Google and Meta Ads inventory, with a focus on building in the zero-to-one stage.
- A STEM degree.
- Experience in managing and developing high-performance marketing teams, with a track record of building and coaching successful teams to achieve their goals. This includes setting clear expectations, providing regular feedback, and identifying opportunities for growth and development. You will also have experience in creating a culture of accountability and continuous improvement.
- A deep understanding of the importance of using return on ad spend (ROAS) as a key performance indicator (KPI). You understand that the ultimate goal of any PPC campaign is to generate revenue for the business, and ROAS is a critical metric that allows you to track the effectiveness of your advertising spend in generating that revenue.
- Exposure to growth marketing areas beyond paid media, such as product marketing, SEO, and retention marketing. This will help you have a more holistic view of growth, enabling you to identify cross-channel opportunities and develop a comprehensive growth strategy.
Logistics
Time Commitment
This role is full-time and will need to overlap with US ET for the majority of the workday. It is an exciting opportunity that demands a level of dedication beyond the standard 9 to 5. We need someone who's willing to go above and beyond to help us achieve our ambitious goals, and who's eager to put in the effort to make a real impact.
Location
We are fully remote – you can work wherever you're most productive. We are unable to provide Visa or work permit sponsorship at this time.
Compensation
Our compensation packages are designed to make this your dream job for the short and long term. Each compensation package is tailored to suit your priorities and can include base, equity (in all of our active portfolio companies and any that are launched during your tenure at Mechanism), and performance bonus based on the success of our portfolio companies. Benefits include medical, dental, vision, and an unlimited time off policy with a two-week minimum.
