Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Lahore

Reports To: CEO

Job Overview:

Lynchpin Consulting, a dynamic service company specializing in Accounting, Tax Services, IT Consulting, and Zoho Apps implementation, seeks an experienced Digital Marketing Manager to establish and lead our digital marketing department. This remote position is pivotal in generating qualified leads, enhancing our brand presence, and contributing to our growth in a competitive market.

Responsibilities:

• Strategic Planning: Develop and implement a comprehensive digital marketing strategy that aligns with the company's goals, particularly in services like Accounting, IT Consulting, and Business Setup Services.
  
• Lead Generation: Utilize digital tools and platforms to generate qualified leads for the company's diverse service portfolio.
  
• Brand Management: Establish and maintain a unified brand presence across various digital platforms, ensuring consistent messaging and visual branding.
  
• Content Creation & Management: Oversee the creation of engaging content for our digital platforms, including websites, social media, and email marketing campaigns.
  
• SEO & SEM: Implement and manage SEO and SEM strategies to increase visibility and ranking on search engines.
  
• Analytics & Reporting: Monitor, analyze, and report on digital marketing campaigns' performance using analytics tools, adjusting strategies as necessary.
  
• Team Leadership: Build, lead, and mentor a digital marketing team, fostering a culture of innovation and continuous improvement.
  
• Collaboration: Work closely with other departments, particularly IT and Financial Advisory, to ensure a cohesive approach to market our services.
  
• Budget Management: Manage the digital marketing budget efficiently, ensuring optimal allocation of resources for maximum ROI.
  
• Staying Current: Keep abreast of the latest digital marketing trends and technologies, especially those relevant to our industry sectors.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
  
• At least 5 years of experience in digital marketing, with proven success in lead generation and brand building.
  
• Strong understanding of digital marketing tools and platforms, including SEO, SEM, social media, content management, and email marketing.
  
• Excellent leadership and team management skills.
  
• Ability to work independently and collaboratively in a remote setting.
  
• Strong analytical skills with an emphasis on data-driven decision-making.
  
• Excellent communication and interpersonal skills.
  
• Familiarity with the service industry, particularly in areas such as Accounting, IT Consulting, and Business Setup Services, is highly desirable.
  

Benefits

• Competitive Salary: We offer an attractive salary package that is competitive within the industry, commensurate with experience and qualifications.
  
• Career Growth Path: At Lynchpin Consulting, we believe in fostering the growth of our employees. The Digital Marketing Manager role has a clear path for progression, with opportunities for advancement into senior management roles within the marketing department or other leadership positions in the company.
  
• Remote Work Flexibility: Enjoy the flexibility of working from home, allowing for a better work-life balance. This role provides the freedom to work remotely while staying connected with a dynamic team.
  
• Professional Development: We are committed to the continuous professional development of our employees. You will have access to training programs, workshops, and seminars to stay ahead in the ever-evolving digital marketing field.
  
• Collaborative Work Environment: Even in a remote setting, you will be part of a supportive and collaborative work culture, where innovation and creativity are valued.
  
• Cutting-edge Tools and Resources: Gain access to the latest digital marketing tools and resources, ensuring that you are always equipped to perform at your best.
  
• Global Exposure: As a company based in Dubai with a diverse client portfolio, you will have the opportunity for global exposure and to work on international projects, enhancing your professional experience.