Performance Marketing Manager (Equity-Based) at SOULCHI

Position: Performance Marketing Manager
Location: Remote
Category: Flexible, Part-time (15 hours) to Full-time (40 hours)
Reports to: Chief Marketing Officer
Compensation: Fair Market Value, Equity-Based Compensation Model

Welcome to the forefront of transformational change. At SOULCHI, we are driven by a vision that blends virtues-based leadership, conscious growth, and a commitment to the United Nations Sustainable Development Goals. As an equity-based startup team member, you're not just joining a team; you're embarking on a journey to shape a more harmonious and sustainable world. We believe that true progress stems from the fusion of innovation and values, and that's exactly what you'll find here – a dynamic environment where your talents will thrive, your ideas will flourish, and your impact will resonate far beyond. Join us in rewriting the narrative of leadership and making a lasting difference that echoes through generations.

Role Overview:

SOULCHI is seeking a results-oriented Performance Marketing Manager with a strong focus on organic marketing channels and a knack for identifying innovative solutions in niche markets. The ideal candidate will have a deep understanding of digital marketing principles, proven experience in driving organic growth, and a passion for leveraging data and analytics to optimize campaign performance. As a Performance Marketing Manager, you will play a key role in developing and executing strategies to drive traffic, conversions, and revenue through organic channels while also exploring new opportunities to reach untapped audiences in niche markets.

Responsibilities:

• Develop and execute comprehensive performance marketing strategies focused on organic channels, including SEO, content marketing, email marketing, and social media.
• Conduct in-depth keyword research, competitive analysis, and audience segmentation to identify opportunities for organic growth in niche markets.
• Create high-quality, engaging content optimized for search engines and targeted to specific audience segments, leveraging industry trends and insights.
• Optimize website content and architecture for search visibility, user experience, and conversion rate optimization.
• Manage and optimize email marketing campaigns, including segmentation, personalization, and automation, to drive engagement and retention.
• Monitor and analyze campaign performance metrics, including traffic, conversions, engagement, and ROI, using data-driven insights to inform optimization strategies.
• Stay updated on industry trends, algorithm changes, and best practices in organic marketing, and proactively identify new opportunities for growth and innovation.
• Collaborate with cross-functional teams, including content creators, designers, developers, and analysts, to execute integrated marketing campaigns and initiatives.

Qualifications:

• (Preferred but not required) Bachelor's degree in Marketing, Business, or a related field.
• 9 years or more proven experience, as a Performance Marketing Manager or similar role, focusing on organic marketing channels and niche markets.
• Deep understanding of SEO best practices, content marketing strategies, and email marketing techniques.
• Strong analytical skills, with the ability to interpret data, draw insights, and optimize campaign performance.
• Proficiency in marketing analytics tools like Google Analytics, SEMrush, Moz, or similar platforms.
• Excellent communication and collaboration skills, with the ability to work effectively across teams and departments.
• Strategic thinker with a creative mindset, able to identify innovative solutions and opportunities for growth.
• Passion for digital marketing, innovation, and driving measurable results in a fast-paced, dynamic environment.

Equity-Based Compensation Opportunity:

As part of the SOULCHI team, you'll take part in our equity-based compensation model, aligning your success with the success of our business. After much research we have found the fairest equity model for a startup. We use the Slicing Pie model. First phase is equity-based only, which we are currently in. Equity calculations move dynamically based on your fair market rate and actual number of hours worked. In the second phase, which happens at the break-even point, the equity freezes at each member's current earned percentage and compensation switches to salary + benefits. Your equity percentage gets paid out annually as part of the profit sharing. This is more than a job; it's an opportunity to own a piece of the future.

We request you only apply for this position if you believe an equity-based model is the perfect fit for you. A more detailed explanation from the professor who created the model can be found here:

We understand the importance of work-life balance and recognize that each individual has unique scheduling needs. As such, we offer flexibility in working hours for the Performance Marketing Manager role, with the opportunity to work anywhere between 15 to 40 hours per week, depending on the candidate's availability and suitability for the role.

Thank you for considering SOULCHI as your future employer.

How to Apply: To apply, please submit your resume and a cover letter detailing your alignment with our mission and the value you can bring to our team. Join our passionate team and be part of a transformative journey to spread virtues, create social impact, and contribute to a more loving and peaceful world. Together, we can harness the power of technology to bring the truth of oneness to the center of societies worldwide.