Performance Marketing Specialist (Remote)

M3 is the global leader in digital solutions in healthcare. We work with a range of sectors including healthcare, life sciences, pharmaceuticals, biotechnology and charities; services provided to these sectors include market research, medical education programs, promotional programs, clinical development, job recruitment and clinic appointment services. M3 has grown by more than 20% year-on-year for the past 15 years, achieving over 1 billion dollars in revenue annually.

Founded in 2000, with start-up investment capital from Sony, M3’s mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:

• Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and Amazon
• Ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies
• M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
• Listed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019
• In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiatives

M3’s legacy lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.

Due to our continued growth, we are hiring for an Performance Marketing Specialist at All Global, an M3 company.

About the Business Division:

All Global has been a leading provider of healthcare insights data for more than 20 years. All Global brings our clients closer to physicians, patients and payers so they can understand the people and trends shaping the healthcare research landscape. We offer our clients a single point of access for healthcare insights through qualitative and quantitative research methods. All of the data collection we undertake is underpinned by our own proprietary research panel of healthcare professionals.

The Performance Marketing Specialist is crucial for spearheading initiatives within the Acquisition team to expand panel membership through strategic and data-driven digital marketing campaigns. This role emphasizes collaboration with various divisions including Analytics, Engagement, and Customer Support, ensuring seamless execution and optimization of acquisition strategies.

ESSENTIAL JOB FUNCTIONS:

• Develop and execute targeted digital marketing campaigns aimed at panel membership growth, utilizing data insights for optimization.
• Work in tandem with Analytics to leverage campaign performance data, applying findings to refine and enhance acquisition efforts.
• Engage with cross-functional teams, particularly the Engagement division, to align on messaging and ensure a cohesive approach to member recruitment.
• Identify automation opportunities within acquisition processes to increase efficiency and reduce time-to-market.
• Monitor and adjust campaign strategies based on performance metrics and team goals, ensuring alignment with the broader organizational objectives.
• Responsible for the comprehensive management of the marketing budget, including the allocation and tracking of funds by acquisition tactic and specialty. This entails rigorous monitoring of spend against performance to ensure optimal allocation of resources and maximize return on investment.

• Bachelor’s degree in Marketing, Business, or related field, with a strong foundation in digital marketing strategies and data analysis.
• Demonstrated experience in performance marketing, with a focus on acquisition and a proven track record of meeting or exceeding targets.
• Exceptional analytical and project management skills, with the ability to collaborate effectively across diverse teams.
• Creative problem-solving abilities and a commitment to innovation and continuous improvement.
• Experience in B2C marketing, especially within the medical community and digital channels and performance marketing tools.

Benefits:   

• 25 days annual leave
• Participation in an annual bonus scheme linked to the profitability of the business
• Pension 4%/4% employee/employer contributions of qualifying earnings
• Company’s medical cash plan. As part of the cash plan you have access to subsidised gym membership and a staff discount scheme
• Cycle scheme

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