Media PR Manager at KKBC - Japan B2B Marketing Agency

KKBC is a B2B technology marketing agency, with the singular mission to maximize the value of multinational B2B Technology companies' marketing investments in APAC. Our multicultural team of communication experts is experienced at partnering with multinational clients to solve unique international marketing challenges, and achieve aggressive outcomes in APAC markets. Our team provides media, digital marketing, creative, experience branding, marketing, marketing research, and puiblic relations in APAC, delivering integrated marketing programs at the speed of global business, separating our clients from their competition. We service a range of B2B Technology clients, with a particular focus on multinationals headquartered in the US.

The Role

Summary

As Media Planning Manager you will assist the Media team to manage a portfolio of all media platforms and help them deliver against agreed clients' media KPIs and objectives.

Responsibility

• Conducts media research, evaluates data; develops points of view; understands systems applications; and understands various media and their applications against client strategies/goals.
• Undertake key initiatives/business solutions with clients' goals, business objectives, and priorities.
• Ensure engagement in strategic discussions and ideation process for building a holistic solution for client’s needs, build capabilities across key digital platforms
• Translate the business requirements and strategic direction into an actionable process and work closely with related departments (Digital Marketing, Marketing Operations, etc)
• Overall account stewardship to ensure communication strategy and implementation are in sync with clients' business direction
• Delegates to and works with those more juniors on daily tasks in order to grow the Assistant’s knowledge base and expand individual management skills
• Identifying target audiences and analyzing their behavior, characteristics, and routines.
• Choosing the best media outlet combination for different campaigns.
• Preparing and presenting campaign proposals to clients.
• Monitoring media trends of all channels, including magazines, blogs, and television.
• Assessing the success of media advertising plans and campaigns.
• Proofread all advertisements and marketing campaigns before release.
  
  

Ideal Profile

• Manager-level experience in Media Operations
• Has a background primarily in Media planning & operation
• Has experience in regional (APAC, across the APAC region, etc.) media campaigns
• Has experience managing another more junior manager
• Mature and stable personality
• International, high English ability
• Bachelor’s degree in marketing or relevant field.
• A minimum of 3 years experience as a media planner or in a similar role.
• Excellent knowledge of analytics tools and campaign evaluation metrics.
• An analytical mind with a creative eye.
  
  

What's on Offer?

• Leadership Role
• Fantastic work culture