Senior Lifecycle Marketing Manager

Who we are

Creativity, collaboration, camaraderie—on the Marketing team we live our company values, developing and delivering strategic initiatives in a dynamic, data-led environment. Driven by growth and innovation, our projects move quickly and adapt to the ever-changing landscape of B2B & consumer marketing. Our goal is to reinforce the company’s position as the world’s most trusted software provider for fitness, beauty, and wellness. We’re making Mindbody a household name. 

About the right team member

The Senior Lifecycle Program Manager works with both internal and external partners to drive engagement, nurture loyalty and advocacy while reducing churn and maximizing activation and revenue from software customers. This role helps drive lifecycle’s marketing campaign strategy, focusing specifically on email, webinar, and in-product marketing and is responsible for regularly sharing insights based on comprehensive tracking and reporting.

About the role

• Manage email, webinar, and in-product advertising to drive prospects and customers across lifecycle stages
• Develop relationships with cross-functional teams to build process, strategy, and lifecycle roadmap
• Build and communicate campaign schedules on-time to key stakeholders 
• Establish closed-loop reporting, campaign forecasts and share out results and learnings to the broader groups
• Collaborate, design and deploy automated nurture programs to both customers and prospects
• Map out the lifecycle of prospects and customers as they relate to specific personas and campaign goals — build campaigns strategies and programs against these mappings
• Partner with various departments to dive into client data and identify the key drop-offs in the customer journey and lifecycle communications; identify key opportunities to engage our users with targeted messaging
• Collaborate cross-functionally to improve sales, retention, product usage and revenue strategies and campaigns to drive incremental customer response and engagement
• Work closely with Sales, Product Marketing, and Research and Insights teams to translate value propositions into effective positioning to both prospects and customers
• Partner with Content Marketing to map out content needs to each lifecycle stage
• Develop revenue, retention and engagement strategies through relevant, targeted messaging and increased user engagement
• Be a customer advocate to drive value and success to our target audiences. 
• Play critical role in building strategy and email programs with our marketing automation platform
• Identify areas of risk and develop plans to communicate and mitigate those risks
• All other duties as assigned

Skills & experience

• Bachelor’s degree in a related field or equivalent experience required
• Senior level email marketing experience with 4+ years of experience within a SaaS environment
• Ability to take business goals and translate them into strategies, and then actions, for lead acquisition and customer engagement
• Thorough knowledge of digital marketing strategies and the prospect to customer lifecycle journey
• Experience creating and optimizing workflows and email sequences within a leading marketing automation platform (Marketo experience preferred)
• Experience in the ideation of emails, landing pages, and CTAs, designing and executing A/B and multivariate tests, and drawing actionable conclusions from results
• Excellent creativity, sense of visual design (HTML and CSS experience preferred), and great attention to detail
• Eager to continuously innovate within a rapid growth environment
• Comfortable developing benchmarks, setting short-term and long-term goals, measuring program performance, and delivering regular updates and insights to a wide variety of stakeholder audiences
• Experience managing multi-faceted projects within a project management software
• Ability to manage initiatives through persuasion, negotiation, and consensus building with excellent verbal and written communication skills