Marketing Director (Branding/PR)

Aethir is at the forefront of merging decentralized physical infrastructure networks (DePIN) with artificial intelligence. We innovate solutions that boost the efficiency, security, and intelligence of physical infrastructures through decentralization and AI technologies. Our team consists of visionary thinkers, skilled engineers, and dedicated advocates for a smarter, interconnected world. We are committed to advancing the integration of digital and physical realms, empowering communities and industries to fully utilize their infrastructure capabilities, thereby enhancing adaptability, resilience, and intelligence.

Aethir is seeking a dynamic Marketing Director in the SEA region, with a specialized focus on branding and public relations to elevate our presence in the DePIN and AI sectors. This role requires a leader who is not only versed in cutting-edge technologies but also skilled in creating compelling narratives that resonate with diverse audiences. The ideal candidate is a passionate advocate for technological revolution, ready to shape the future of decentralized and intelligent infrastructure solutions.

Responsibilities

• Develop and lead Aethir's marketing strategy with a specific emphasis on branding and public relations to solidify our position as leaders in decentralized and AI-driven physical infrastructure.
• Enhance Aethir's brand identity across various channels, ensuring consistent, impactful messaging that aligns with our mission and technological advancements.
• Manage comprehensive PR campaigns that effectively communicate the importance of DePIN and AI technologies in improving urban and industrial infrastructures.
• Oversee the creation of high-quality content, including press releases, articles, and digital media, that showcases Aethir’s innovations and thought leadership.
• Collaborate with engineering and product teams to ensure deep understanding of our technology, enabling accurate and powerful storytelling in all marketing materials.
• Monitor industry trends to proactively adjust marketing and PR strategies, ensuring Aethir remains at the cutting edge of developments in DePIN, AI, and related technologies.
• Utilize analytics to measure the effectiveness of branding and PR campaigns, adapting strategies based on data-driven insights to maximize impact.
• Cultivate relationships with media, influencers, and industry leaders to amplify our message and expand our network in relevant sectors.

Requirements

• Proven experience in a senior marketing role with a focus on branding and public relations, preferably in technology-driven industries like AI, blockchain, or infrastructure.
• Expert understanding of branding, media relations, and strategic communications, with the ability to engage and persuade various audiences.
• Exceptional communication and content creation skills, capable of producing engaging and authoritative materials that align with Aethir's innovative ethos.
• Strong leadership qualities, able to guide a team in executing complex marketing strategies and achieving ambitious goals.
• Analytical mindset, proficient in leveraging marketing tools and metrics to optimize brand reach and public engagement.
• Highly creative and strategic, with a track record of implementing successful branding and PR campaigns that enhance company visibility and industry standing.
• A bachelor's or master's degree in Marketing, Communications, Business Administration, or a related field, supplemented by relevant professional experience.

Benefits

• Hyper Growth Startup Environment
• Fantastic Career Progression Opportunities
• Flexible Working Options
• Work within a Global and Local Team