Job description

Company Overview

Vispan Solutions Pvt. Ltd. is a multinational Digital Marketing Agency based in India. We have been in the industry since 2012 and have built a team of passionate and experienced managers and developers. Our focus is on providing high-quality digital solutions that meet our clients' requirements and help them achieve their goals. Our commitment to customer satisfaction has resulted in long-term relationships with many of our clients.

Job Overview

We are seeking a talented and experienced Email Marketing Specialist to join our team at Vispan Solutions Pvt. Ltd. As an Email Marketing Specialist, you will be responsible for developing, implementing, and managing effective email marketing campaigns to promote our products and services. This is a full-time, remote/hybrid position based in Rajkot, Gujarat, India. The ideal candidate will have 1 to 3 years of experience in email marketing and possess strong skills in digital marketing, email management, marketing campaign management, online marketing, written communication, and analytics.

Qualifications and Skills

1 to 3 years of experience in email marketing
Proficiency in digital marketing tools and platforms
Strong knowledge of email management and marketing campaign management
Familiarity with online marketing strategies and tactics
Excellent written and verbal communication skills
Analytical mindset and ability to derive insights from data
Ability to multitask and manage multiple email campaigns simultaneously
Experience with email marketing automation and CRM systems
Attention to detail and ability to meet tight deadlines
Certifications in email marketing or related field are a plus

Roles and Responsibilities

Develop and implement effective email marketing strategies to promote our products and services
Create engaging email content that drives customer engagement and conversion
Manage and segment email subscriber lists to ensure targeted and personalized communication
Monitor and analyze email campaign performance, identifying areas for improvement and optimization
Collaborate with cross-functional teams to ensure email marketing efforts align with overall marketing initiatives
Stay up-to-date with industry trends and best practices in email marketing
Monitor email deliverability and maintain a clean email reputation
Implement A/B testing to optimize email open rates, click-through rates, and conversions
Manage email marketing automation and CRM systems
Provide regular reports and insights on email marketing performance to stakeholders