Senior Lead Generation Specialist

Work Schedule: Monday to Friday, 10AM to 6PM Pacific Standard Time

Salary: Negotiable

Responsibilities:

• Develop and implement comprehensive lead generation strategies to attract and engage potential customers across various channels, including digital marketing, content marketing, email marketing, social media, events, and partnerships.
• Identify target audience segments and develop targeted messaging, lead magnets and content to capture interest and generate leads.
• Manage and optimize lead generation campaigns to maximize lead quality, quantity, and conversion rates.
• Monitor and analyze lead generation performance metrics, such as conversion rates, cost per lead, and return on investment (ROI), and make data-driven decisions to optimize campaigns.
• Stay updated on industry trends and best practices in lead generation techniques and technologies, and implement innovative approaches to drive continuous improvement.
• Utilize marketing automation tools and CRM systems to manage lead data, track lead interactions, and nurture leads through the sales funnel.
• Develop and execute A/B tests and experiments to optimize lead generation processes and tactics.
• Provide regular reports and updates on lead generation performance to senior management, highlighting key insights and recommendations for improvement.

Requirements

• Bachelor's degree in marketing, business administration, or a related field; advanced degree preferred.
• Proven track record of success in developing and executing lead generation strategies in a B2B or B2C environment.
• Strong understanding of digital marketing channels and tactics, including SEO, SEM, social media, content marketing, email marketing, and PPC advertising.
• Experience with marketing automation platforms and CRM systems 
• Analytical mindset with the ability to interpret data and metrics to drive decision-making and optimize campaigns.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Creative thinking and problem-solving abilities, with a focus on generating innovative ideas and solutions to drive lead generation.
• Ability to manage multiple projects and priorities simultaneously in a fast-paced, deadline-driven environment.
• Detail-oriented with a commitment to accuracy and quality in all aspects of work.
• Strong leadership and team management skills, with the ability to motivate and inspire team members to achieve goals and objectives.

Benefits

Home-based