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CRO & Funnel Optimization Specialist

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

India

Offer summary

Qualifications:

1-4 years CRO experience in B2B SaaS marketing, Strong communication skills and A/B testing proficiency.

Key responsabilities:

Craft data-driven CRO strategies to boost conversions
Collaborate with various teams to improve website performance
Execute A/B tests and optimize user flows
Revolutionize downstream conversions and devise creative plans

Astra Security

51 - 200 Employees

See more Astra Security offers

Job description

This is a remote position.

Role Overview:

Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.

Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.

About us:
Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities.

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Your mission:

Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
Bring design/layout changes to life with the designer and developer, optimizing user flows.
Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements

1-4 years of CRO experience in B2B SaaS marketing.
Strong communication & interpersonal skills.
A/B testing and optimization proficiency.
Understanding of user experience and content flow.
Readiness for remote work.
Project management skills, mastering multitasking and meeting deadlines.
Strong analytical & presentation skills.
Critical thinking & problem-solving abilities.
A relevant marketing degree or CXL certification in CRO is a plus.

Benefits

Embrace the cosy remote work lifestyle.
Feel the startup adrenaline pumping through your veins.
Your brilliance showcased to thousands of eager readers and users.
Revel in our open, growth-centric ambiance; it's like a digital playground.
Dive deep into the captivating world of cybersecurity.
And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.