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Digital Performance Marketer (Part-time)

Remote:

Full Remote

Contract:

Part time

Work from:

United States

Offer summary

Qualifications:

Proven experience in digital marketing strategies, Strong background in paid search (Google Ads), Familiarity with email marketing, social media, organic search, Analytical mindset and collaboration experience, Strong communication and problem-solving skills.

Key responsabilities:

Develop and implement comprehensive marketing strategies
Oversee and optimize paid search campaigns
Monitor ongoing campaigns for performance
Enhance Google Ads management and alignment
Stay updated with industry trends and innovate

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201 - 500 Employees

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Job description

This is a remote position.

We are seeking a skilled and experienced Marketing Specialist to lead the implementation of marketing strategies across various digital channels, including email, social media, organic, and paid channels. The ideal candidate will possess a proven track record in executing successful paid search strategies and enhancing online presence.

Responsibilities:

Develop and Execute Marketing Strategies:

Collaborate with cross-functional teams to develop and implement comprehensive marketing strategies across email, social media, organic, and paid channels.
Evaluate and refine existing marketing campaigns for optimal performance.

Paid Search Strategy Execution:

Oversee the execution of paid search strategies, focusing on continuous improvement and optimization.
Collaborate with the agency currently managing Google Ads to enhance and modernize existing campaigns.

Campaign Maintenance:

Monitor and manage ongoing campaigns, ensuring they meet performance goals and objectives.
Conduct regular analysis to identify opportunities for improvement and implement necessary adjustments.

Google Ads Management:

Collaborate with the agency managing Google Ads to ensure alignment with overall marketing goals.
Identify areas for improvement and work towards implementing more sophisticated strategies over time.

Optimization and Innovation:

Stay abreast of industry trends, best practices, and emerging technologies in digital marketing.
Propose and implement innovative strategies to enhance the effectiveness of digital campaigns.

Collaboration and Reporting:

Work closely with internal teams and external partners to ensure alignment with broader business objectives.
Provide regular reports on campaign performance, including key metrics and insights.

Requirements:

Proven experience in developing and executing successful marketing strategies across digital channels.
Strong background in paid search strategy execution, particularly with Google Ads.
Familiarity with email marketing through Klaviyo, social media, and organic search optimization.
Analytical mindset with the ability to interpret and act on data insights.
Experience collaborating with external agencies and vendors.
Strong communication skills, both written and verbal.
Ability to manage multiple projects simultaneously and meet deadlines.
Creative thinking and problem-solving skills.