Content Marketing Manager, Ecommerce

About APPLIED Adhesives

We have you covered.

Nobody knows more about adhesives than APPLIED Adhesives. We are passionate about solving complex challenges with innovative adhesive products and offerings. APPLIED is the industry leader in helping manage costs, reduce waste, and make entire operations run more efficiently. From adhesives, equipment, parts, and service, we have you covered.

With world-class adhesive products, equipment, and parts along with visionary leadership, unparalleled expertise, and an agile, responsive service team, we’re not happy simply staying put. Every day, we leverage our technical expertise and passion for problem solving for the benefit of our customers and the future of our company .

We have countless victories that we could celebrate, but we’re more interested in looking forward than back. We’ve collected the talent and skills to continue innovating new product solutions and applications in emerging industries. We have the fortitude to not only accept challenges, but to seek them out. And we have the confidence and determination to become the most sought-after adhesive solutions partner.

Come join us! **

The Role**

We are seeking a Content Marketing Manager, Ecommerce to help drive sales and leads through our ecommerce websites: Hotmelt.com, Gluegun.com, Dispensing.com.

This role is responsible for producing website copy, blog articles, and product pages to grow organic traffic and increase conversions. It requires someone with strong writing / prompting skills, a deep understanding of SEO, and the ability to translate customer insights into content.

Ecommerce is a new function within APPLIED Adhesives. You’ll work closely with the Ecommerce Director, helping to define our content strategy and streamline our processes. This role is suited to someone who is results-driven and seeks ownership/autonomy in their work. You’ll be held accountable for hitting your targets, but you won’t be told what to do.

If you’re thinking “What do I know about adhesives?”, don't worry, there is plenty of expertise accessible within the company. Also be aware that it’s a $70 billion market, with no shortage of opportunity to pursue.

This is a remote position, but the Twin Cities, MN. area is highly preferred. **

Key Responsibilities**

• Content Creation and Optimization: Regularly produce and optimize high-quality, SEO-friendly content for blog articles and product descriptions.
• Product Content Management: Collaborate cross-departmentally with product experts to develop product content, ensuring that content addresses customer needs and is optimized for search engines.
• Keyword Research and Analysis: Conduct keyword research to identify content opportunities and inform content strategies.
• SEO Performance Monitoring: Monitor and analyze SEO performance metrics to assess the effectiveness of strategies and make necessary adjustments.
• Reporting and Communication: Regularly report on SEO progress and goals to stakeholders and provide insights and recommendations for ongoing improvement.

You Are Ideal For This Role If You

• Have a bias for action, and like to take initiative.
• Are a team-player, but also work well independently.
• Have the willingness to learn and are personally driven to succeed.

Physical Requirements

• Must be able to remain in a stationary position.
• Constantly operates a computer and other office productivity machinery.
• Able to communicate information and ideas so others will understand.

Experience And Qualifications

• Bachelor’s or Associate’s degree required.
• Exceptional written and verbal communication skills.
• Proven experience in digital marketing with a strong emphasis on SEO.
• Content creation, keyword research, and SEO tools (ex: Google Search Console, Ahrefs, SEMrush).
• Genuine curiosity about customers and their needs.
• Bonus: Experience with Shopify or other ecommerce platforms.
• Bonus: Experience with industrial or manufacturing businesses.

Why Work For Us

• Medical, Dental and Vision Benefits
• 401k Match
• Flexible and Team-Oriented work environment
• Generous PTO policy
• Tuition Reimbursement
• Employee Assistance Program
• Career and talent development opportunities as well as opportunities for personal growth

Leading with Integrity, Collaboration, and Passion

In today’s dynamic business landscape, these core values serve as the compass guiding our actions and decisions. Whether it’s demonstrating leadership, fostering collaboration, igniting passion, upholding integrity, or maintaining a relentless customer focus, these principles shape our mission, vison and values, and drive our commitment to excellence. **

Our Core Values**

Leadership

We are the leaders we wish to follow at work and in our communities. **

Collaborative**

One team delivering exceptional value and service. **

Passion**

We enthusiastically pursue excellence. **

Integrity**

We choose to be ethical and trustworthy. **

Relentless Customer Focus**

Our customers are at the heart of everything we do. **

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Typical work is in a climate-controlled environment requiring regular use of computer and electronic equipment.**

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.