Sr Marketing Manager - Eastern Europe and MENA (All Genders)

About Dexcom

Founded in 1999, Dexcom, Inc. (NASDAQ: DXCM), develops and markets Continuous Glucose Monitoring (CGM) systems for ambulatory use by people with diabetes and by healthcare providers for the treatment of people with diabetes. The company is the leader in transforming diabetes care and management by providing CGM technology to help patients and healthcare professionals better manage diabetes. Since the company’s inception, Dexcom has focused on better outcomes for patients, caregivers, and clinicians by delivering solutions that are best in class - while empowering the community to take control of diabetes. Dexcom reported full-year 2022 revenues of $2.9B, a growth of 18% over 2021. Headquartered in San Diego, California, with additional offices in the Americas, Europe, and Asia Pacific, the company employs over 8,000 people worldwide.

The role of the Sr Marketing Manager - Eastern Europe and MENA will be instrumental in expanding our footprint for Dexcom in Eastern Europe and MENA.  Working in collaboration with the Sr Director International Business Operations, the Marketing Lead will define the go to market product and marketing strategies needed to accelerate our ambitious growth targets for the region.  Leading a team, this role with take charge of devising and executing marketing strategies to enable product expansion across the region, supporting distributor partners to execute effectively through their own channels along with the development and deployment of marketing campaigns to effectively engage across all customer groups (HCP, patient & payor)   

This role requires a deep understanding of the CGM category along with experience in developing marketing strategies and campaigns to drive adoption and usage of our product lines across multiple countries and regions.

The ideal candidate will be a results-driven and collaborative professional with extensive experience in healthcare marketing in an international setting, specifically in developing successful product launch strategies and campaigns.  They should be experienced in supporting distributors & business partners across multiple markets and regions to plan and activate marketing plans and should possess a deep understanding of the diabetes market and CGM technology.  Excellent internal and external communication skills are vital to success in this role.

Responsibilities:
 

• Design and implement go-to-market marketing strategies to support product launch and regional growth strategy
• Contribute towards Dexcom’s overall strategic direction as part of the Eastern Europe / Mena cluster leadership team
• Lead creation & presentation of business case development to support regional growth opportunities in partnership with cluster lead
• Set the campaign strategy for the cluster, aligning it with the product strategy provided by the brand leads, to maximize brand awareness and recommendation amongst HCPs and patients
• Establish KPIs for all programs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes
• Build, lead, motivate and mentor the team to deliver excellence & consistency in activation across the region
• Support distributor and partner needs including brand training and best in class tactical tools for engagement with customers in face to face and remote/digital settings.
• Provide strong project management/leadership on key communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Legal and Regulatory requirements.
• Work closely with Professional Education & KOL management teams to collaborate on KOL strategy across the Eastern Europe / MENA region
• Ensure content compliance across the region with relevant regulations and guidelines, maintaining a focus on accuracy and credibility while aligning with the brand's overall product strategy.
• Stay informed about industry trends, competitor activities, and emerging best practices in the region & leverage learnings through the regional marketing strategy  

Experience & Qualifications:

• Bachelor's degree in Marketing, Communications, Life Sciences, or a related field.
• 15+ years of progressive experience in healthcare marketing
• Demonstrable record of leadership in marketing including business plan development, product launches, defining and controlling of marketing budgets
• In-depth understanding of the diabetes market and the specific needs and preferences of healthcare professionals.
• Experience of managing distributor partners & leading marketing efforts across multiple countries and regions
• Strong knowledge of CGM technology and its application in diabetes management.
• Excellent written and verbal communication skills, with the ability to craft engaging and informative presentations and content.
• Data-driven mindset, leveraging insights to inform decision-making and optimize marketing strategies.
• Familiarity with healthcare regulations and guidelines related to promotional activities.

#LI-REMOTE

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