Product Marketing Manager

Job Title: Product Marketing Manager, B2B

Location: Remote

About BuzzRx:

BuzzRx is at the forefront of pharmaceutical technology, dedicated to revolutionizing healthcare with innovative digital solutions. Our mission is to enhance patient care and outcomes through cutting-edge technology and a commitment to excellence.

Position Overview:

As the Product Marketing Manager, B2B, you will be responsible for developing and executing marketing strategies that effectively position our products in the B2B space. You will work closely with cross-functional teams, including product management, sales, and customer success, to create compelling messaging, drive product adoption, and support the overall growth of our B2B offerings. This role requires a strategic thinker with a deep understanding of the B2B Pharmacy, Pharmacy Technology, Healthcare Insurance market, and the ability to translate complex product features into clear and compelling value propositions.

Key Responsibilities:

• Market Research and Analysis:
  Assist and drive product market research, develop competitive analysis to identify trends, customer needs, and opportunities within a B2B environment.
• Go-to-Market Strategy:
  Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.
• Messaging and Positioning:
  Craft compelling messaging and positioning that resonates with target audiences, clearly articulating the value and differentiation of B2B products in pharmacy and healthcare technology, Health insurance, Medicare, Medicaid, etc.
• Sales Enablement:
  Create sales tools, presentations, and collateral to support the business development and sales teams in effectively communicating the value of our products to industry professionals.
• Product Adoption and Engagement:
  Drive product adoption and interest through targeted awareness efforts, including digital marketing strategies, industry conferences, webinars, and other promotional activities, including presence at industry events, trade shows, etc.
• Customer Feedback:
  Keep the pulse of the B2B customer segments. Partner with Customer Insights/Voice of Customer team to gather feedback to inform product roadmaps and marketing strategies. Ensuring our offerings meet the evolving needs of the market.
• Cross-Functional Collaboration:
  Work closely with product management, sales, customer success, and other teams to align marketing efforts with product roadmaps and business goals and coordinate press release planning of major milestones.
• Performance Tracking:
  Monitor and report on the effectiveness of marketing campaigns and initiatives, using data to optimize strategies and drive continuous improvement.

Qualifications:

• Proven experience in product marketing, with a strong focus on B2B markets in the Pharmacy, Healthcare industry.
• Demonstrated ability to develop and execute successful go-to-market strategies.
• Strong understanding of the Pharmacy industry and Pharmacy technology.
• Deep knowledge of Pharmacy, PBM and Provider relationship to create effective messaging and positioning.
• Excellent communication and storytelling skills, with the ability to translate technical features into customer-focused benefits.
• Experience in sales enablement, including the creation of sales tools and collateral.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Ability to work collaboratively in a cross-functional team environment.
• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

What BuzzRx Offers:

• A dynamic, supportive, and collaborative work culture.
• Numerous opportunities for professional development and career growth.
• A competitive compensation package, including salary and benefits.
• The opportunity to be a significant part of a company revolutionizing the healthcare technology landscape.

• The opportunity to significantly influence the user experience of a critical web platform.

How to Apply:

Interested candidates should submit a resume and a cover letter detailing your suitability for the role as a Product Marketing Manager, B2B.

Join BuzzRx and be a key player in enhancing our digital presence in the pharmaceutical technology industry