We are looking for a talented (Senior) Account Based Marketing (ABM) Specialist who is responsible for leading the identification, development, implementation, management, and measurement of ABM in target accounts to drive pipeline, accelerate sales, and build revenue within those accounts. You will act as a liaison between the Marketing, SDR, and Sales Teams to develop strategies and tactics designed to penetrate targeted accounts.
Responsibilities:
Work with Sales, Portfolio Marketing, and within our ABM tools to identify meaningful accounts to target with an ABM strategy
Develop custom messaging and engagement plans in targeted ABM accounts
Execute innovative and creative ABM programs across channels to generate a pipeline from concept through execution (strategy, timeline, budget, design and content support, campaign development, and campaign measurement)
Gather and coordinate analytics across various platforms (Demandbase, SFDC, Marketo, Outreach, Google) and with teams like Sales, Customer Success, SDRs, and others to gather account insights
Work with Marketing Operations and Sales to ensure campaigns are targeted to the right people and that we have the right contacts in the database
Provide ongoing data and insights that measure, analyze, and report on ABM target account penetration on a monthly, and quarterly basis as well as impact of ABM efforts on sales pipeline revenue (marketing sourced and influenced)
Develop and provide ongoing Sales communication to ensure alignment, collaboration, and follow up on ABM leads
Manage the ABM tools and tech stack including Demandbase, Sales Intelligence Elite, and others
Help promote ABM across our business by documenting and sharing best practices, driving successful campaigns, and supporting and optimizing our ABM infrastructure
Requirements:
Minimum of 10 years of marketing experience in digital marketing, demand generation and/or ABM preferably in high-tech B2B SaaS
ABM experience in Education industry or Ed Tech moves you to the top of the list
Strong project management, organization, and time management skills required
Strong interpersonal and communication skills; ability to develop productive working relationships with Marketing, Sales, and CxO
Excellent attention to detail, ability to self-manage, problem-solving skills required
Strong willingness to test, optimize, and improve ABM programs
Experience executing innovative multi-channel marketing programs for enterprise accounts
Experience with account targeting and segmentation
Strong reporting capabilities and the ability to provide insights and analyze ABM programs
Familiarity with B2B SaaS sales cycles and how to employ marketing strategies to nurture leads and drive engagement
High proficiency across major marketing technologies, including SFDC, Marketo, Demandbase, Sendoso, Outreach
Bachelor's degree in marketing, business, or comparable education/experience
Perks & Benefits:
Competitive salary, equity and 401k
Medical, dental, disability, and life insurance benefits
HSA program, vision, voluntary life, and AD&D
Tuition reimbursement
Paid time off, 10 paid holidays, and flexible work schedules
Lifestyle spending account
