Marketing Communications Analyst

Job Description

About Us

Ford is a family company, one that spans the globe for a common purpose. To help build a better world, where every person is free to move and pursue their dreams.

Here in Australia, for nearly 100 years, generations of customers have shared experiences and made everlasting memories in our vehicles and lived their hopes and dreams alongside us. We are so proud the Ford Ranger was crowned #1 bestselling vehicle of 2023, in Australia.

As the world changes and moves forward, as it always has, we will continue to adapt and lead change. That’s why we’re evolving to focus on services, experiences and software that will continue to power the freedom of movement for all Australians, for now, and for generations to come.

Click here to learn more about Our Purpose through personal employee stories. **

How We Operate**

With excellence , by owning and delivering it,

We focus on what matters, with a bias for action,

We collaborate , seeking to understanding and solve together. **

The Opportunity**

The Marketing Communications Team, is responsible for bringing to life the brand and nameplate strategy through all external communications. With Ranger now the Number #1 selling vehicle in Australia, this an opportunity to be part of a high performing, diverse team at Ford Australia, in a hybrid working environment of 3 days in the office and 2 days from home.

The role is integral to the wider marketing team, where a high level of collaboration and a bias for action is expected.

In addition the role represents a stepping stone in working at Ford Australia, where employees are regularly provided opportunities to work in other areas of marketing, including retail and product marketing, as well as roles within the broader Marketing, Sales and Service (MS&S) organisation. **

Key Responsibilities**

• Support coordination and execution of the marketing communications strategies, programs and campaigns for Ford vehicles, development and execution of key brand campaigns from brief development to execution and post campaign analysis.
• Work directly with our marketing agency teams, to support idea development and media execution across paid, owned and earned channels.
• Use available data to develop actionable, meaningful and rich consumer, product and segment insights to drive informed decision making aligned to business priorities.
• Manage and maintain up-to-date nameplate content, across all external platforms and channels, including ford.com.au and advertising campaign placements.
• Ensure timely delivery of campaign assets and collateral from internal and external partners within agreed budgets.
• The co-ordination and management of marketing budgets, campaign timelines, approval of marketing assets, presentations and reporting of nameplate performance aligned to business objectives.

What We Are Looking For

• Ability to demonstrate understanding of creative development process, role of stakeholders at each step of the journey and provide concise feedback
• Proven ability to lead or co-ordinate a marketing campaign, from brief to execution with multiple stakeholders and defined objectives.
• Strong analytical skills with ability to convert data into actionable insights and present back to multiple stakeholders
• Understanding of integrated media plans and managing budgets.
• Can demonstrate the ability to develop both creative media briefs, leveraging excellent written and verbal skills.
• Hold a tertiary qualification in business, marketing or similar
• 3+ years marketing experience.

Work Perks

Ford Australia is continuing its commitment to driving equity and inclusion for all. We’re taking action to be a workplace where everyone can belong. Ford Australia is now recognised by WGEA as an Employer of Choice for Gender Equality.

Diversity is a FACT. Equity is PROBLEM SOLVING. Inclusion requires ACTION.

We know without our employees; we would not have the continued and success and strong Ford legacy. Some of our many employee benefits are listed below;

• Flexible Work Arrangements
• Extra days leave
• Discounted Vehicle lease schemes
• Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities
• Opportunities for growth and personal development through external/internal training programs
• Paid parental leave.
• Paid volunteer Days.

Equal Opportunity

Ford Australia encourages applications from anyone.

All qualified applicants will receive consideration for employment and all effort will be made to ensure diverse interviewers.

Please contact Sarah at scastr34@ford.com when you apply, if you require any support or adjustments to the recruitment process.

• Applications will close on Monday 4 March 2024, however, please do not delay your application as interviews will commence before this date---