Digital Marketing Manager, Oncology (Remote)

**Job Description

**_This position can be remote across the United States or hybrid in Salt Lake City, Utah.

_ Overview

We are looking for a dynamic Digital Marketing Manager to join our Oncology Marketing team at Myriad Genetics. The Digital Marketing Manager is responsible for the development and execution of the omnichannel (digital, events, PR, and sales tools) marketing plan and strategy, aligned with the overall business objectives. This role is responsible for overseeing paid media investment while collaborating and directing external agency partners that own execution of media. This role will also be responsible for leading the digital content strategy to drive awareness and conversion. This role will collaborate across teams, including the Center of Excellence (COE), sales, national accounts, and external ad agencies. They will leverage technology and analytics to monitor Key Performance Indicators (KPIs) and drive Return on Investment (ROI). **

Responsibilities**

• Define and execute Oncology omnichannel strategy to align with key product goals
• Closely collaborate with commercial team to support the needs of the channel; build key relationships to determine future needs
• Measure, track and optimize campaigns performance and deliver results to leadership
• Partner with agencies and internal teams to execute and build consistency of brand
• Understand budget and key performance indicators (KPIs)

Qualifications

• Bachelor's Degree required
• 4+ years of healthcare marketing experience required
• 4+ years of digital and demand generation experience
• Ability to manage projects of varying complexity including strong execution and organization
• Collaborative, especially with commercial and marketing peers
• Comfortable navigating ambiguity while setting & owning objectives
• Highly results driven
• Strong analytical skills
• Strong communication skills
• Up to 15-20% travel

Physical Requirements

OFFICE - The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to sit; talk; or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop; kneel; or crouch. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception. **

EEO**

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.